Digital Marketing Lead

University of Guelph•Guelph, ON

About The Position

The Ontario Veterinary College (OVC) is seeking a strategic and innovative Digital Marketing Lead to develop, implement, and evaluate digital marketing and communications initiatives that advance the College’s recruitment, engagement, and reputational goals. Reporting to the Director, Marketing & Communications, the Digital Marketing Lead serves as the College’s primary digital marketing expert, responsible for overseeing multi-channel campaigns, creating high-impact content, and leveraging analytics to inform strategy and decision-making. This role plays a critical part in supporting faculty and graduate student recruitment, enhancing digital storytelling, and strengthening OVC’s presence across web, social media, and paid digital platforms.

Requirements

Bachelor’s degree in marketing, communications, digital media, journalism, or related field
3–5 years of progressive experience in digital marketing or communications
Experience developing and managing digital campaigns and content across multiple platforms
Experience with CMS platforms (e.g., Content Hub) and social media management tools
Demonstrated experience in multimedia content creation (writing, photography, video, design)
Proficiency with digital analytics tools and performance reporting
Strong project management and organizational skills
Excellent written and verbal communication skills
Proficiency in Adobe Creative Suite or equivalent tools
Knowledge of SEO, digital marketing strategies, and social media best practices
Ability to collaborate effectively with diverse stakeholders and manage competing priorities
Strategic thinking combined with strong hands-on execution

Nice To Haves

Certification in digital marketing or analytics (e.g., Google Analytics)
Experience in higher education, healthcare, or veterinary environments
Training or experience in photography and/or videography

Responsibilities

Develop, manage, and optimize digital content across website, social media, and digital channels
Produce high-quality multimedia content (video, photography, graphics, written content)
Ensure all content is accessible (AODA-compliant), SEO-optimized, and aligned with University brand standards
Maintain and update website content using CMS (e.g., Drupal)
Analyze digital performance metrics and prepare reports to inform strategy
Lead planning, execution, and evaluation of digital marketing campaigns
Manage social media strategy, content calendars, and publishing schedules
Execute paid digital advertising initiatives for recruitment and brand awareness
Develop and coordinate newsletters and email marketing campaigns
Provide live event coverage and digital storytelling support (occasional evenings/weekends)
Provide expert guidance on digital strategy, messaging, and audience engagement
Identify and implement emerging tools, technologies, and best practices
Contribute to integrated marketing and communications initiatives
Serve as a subject matter expert in digital marketing and content creation