Product Marketing Lead, Digital Payments

VIA•Somerville, MA

5d•Hybrid

About The Position

VIA is seeking a relationship-driven, execution-focused Product Marketing Lead to completely own VIA's presence in the payments sector from end to end. In this role, you will be the ultimate marketing point person, not just driving our strategy at high-profile events, but actively co-marketing with key ecosystem partners to turn those moments into powerful multi-channel content. From writing joint case studies and drafting partner-focused social campaigns to coordinating the production of video content and managing co-branded website updates. You will blend mission-critical logistics with relationship management and creative storytelling. If you thrive on variety, operate with urgency, and want to own a sector’s marketing lifecycle and partner relationships from concept to execution, this role was built for you.

Requirements

4+ years in partner marketing, channel marketing, or relationship-focused B2B marketing, ideally within fintech, digital infrastructure, public sector, or humanitarian ecosystems.
Experience managing external relationships with organizations you don't control is essential
Exceptional written and verbal communication skills paired with a demonstrated ability to manage collaborative relationships across organizations, building trust with partner stakeholders, aligning on joint deliverables, and maintaining momentum even when priorities shift on their side
Proven experience organizing specialized, corporate or public-affairs events alongside strong writing capability for joint case studies, press releases, and technical capability summaries. You're as comfortable in a planning doc as you are in a room with a foreign dignitary

Nice To Haves

Self-motivated and passionate about leaving everything they touch better than how they found it
Firm believers that people should love what they do and are eager to build a culture that enables them to do their best work
Creative problem solvers who respectfully challenge the status quo in the pursuit of excellence
People who lead discussions with curiosity and value diverse perspectives
Eager to explore new ideas, understand the power of feedback, and constantly seek opportunities to grow and develop their skills
Strong team players who thrive in collaborative environments and celebrate the success of others

Responsibilities

Lead partner marketing coordination: Serve as the primary marketing point of contact for VIA's strategic partner ecosystem including a growing portfolio of payment, enterprise, and humanitarian partners. Proactively manage these relationships to design and execute joint marketing plans, keep shared deliverables on track, and turn inbound partner requests into structured, high-quality outputs
Tell high-impact co-branded stories: Build the narrative assets that bring our partnerships to life. Co-author joint press releases, lead the creation of collaborative case studies, and coordinate compelling video testimonials that demonstrate the real-world impact of VIA's technology in the hands of our partners to drive inbound demand for future partnerships
Amplify and elevate partner-led initiatives: Support and amplify local, on-the-ground events and initiatives hosted by our partners, identifying strategic opportunities to naturally position VIA’s technology within their programs
Design and execute high-touch, targeted events: Plan and run, high-impact events tailored to distinct mission-critical audiences where relationships are built, stories are told, and VIA's impact is felt in the room
Own the payments digital presence: Maintain and optimize our partner-facing web pages. Ensure partner logos and graphics, joint capability messaging, and collaborative product descriptions accurately reflect the current state of our partnerships and the breadth of what we've built together

Benefits

Competitive benefits
Flexible work options
Individualized mentoring and growth opportunities
Compensation: This role offers a salary range of $100,000 - $150,000 USD per year
401K plan with up to 5% employer contribution
A fully funded, top-tier health benefits plan, including vision and dental coverage, fully covered from day one, for your whole family
Up to 24 weeks paid parental leave
A 4-week paid ramp-back program
A $10K family forming benefit (covering fertility treatments, adoption, and surrogacy)
Flexible Vacation Policy with no set annual limit or accrual period
Summer Fridays
An extended holiday period in December
Ability to enjoy the best of both worlds with flexibility to work from home as needed, as well as access to three well-located offices, designed for collaboration and stocked with everything you could need
Opportunities to work remotely from eligible locations for up to 2 months per year
Individualized growth opportunities, including internal and external mentorship panels, custom goals and feedback sessions, and/or access to learning and development programs, including VIA’s unrivaled leadership program
A dedicated wellness advisor to help you navigate the programs and opportunities available at VIA
Benefits to support commuting costs
In-person events to foster team bonding and collaboration across different teams