Digital Marketing Experience Manager

Publix Employees Federal Credit Union•Lakeland, FL

About The Position

The Digital Marketing Experience Manager is responsible for managing and optimizing PEFCU’s core digital platforms, including the website, email platform, and supporting integrations. This role ensures members have a seamless, consistent, and user-friendly experience across these touchpoints. Working closely with Marketing, IT, Digital Banking, and other business areas, the Digital Marketing Experience Manager oversees day-to-day platform performance, supports digital initiatives, and helps connect systems to enhance the overall member experience. This role combines hands-on execution with cross-functional collaboration to ensure digital platforms are effective, reliable, and aligned with organizational goals.

Requirements

6 years relevant experience
Bachelor's degree or equivalent experience
Proficient in HTML, CSS, JavaScript
Experience managing websites through a CMS, including updates, optimization, and performance monitoring
Hands-on experience with email platforms (e.g., Marketo), including campaign builds, segmentation, and automation
Familiarity with integrations, APIs, and connecting systems across digital platforms
Working knowledge of web technologies (HTML, CSS, basic JavaScript)
Understanding of UX/UI principles and digital user behavior
Experience supporting website and email optimization efforts, including basic A/B testing
Ability to identify friction points and recommend improvements to enhance user experience
Familiarity with analytics tools such as GA4, Tag Manager, and email reporting platforms
Ability to monitor performance metrics and use insights to inform improvements
Basic understanding of SEO principles and how they impact website performance
Strong cross-functional collaboration skills, with the ability to work effectively with Marketing, IT, and business teams
Ability to translate business needs into digital updates and enhancements
Detail-oriented with strong organizational and project coordination skills
Understanding of digital compliance, privacy, and accessibility considerations
Experience working within regulated environments or partnering with compliance and information security teams

Responsibilities

Own the functionality, performance, and ongoing optimization of the PEFCU website
Manage CMS updates, enhancements, and day-to-day site operations to ensure a seamless, user-friendly experience
Monitor and improve website performance, including speed, uptime, accessibility, and mobile responsiveness
Implement and optimize user journeys to support key actions such as account opening and loan applications
Partner with internal teams to ensure website content is accurate, compliant, and aligned with brand standards
Support SEO efforts through on-page optimization, content structure, and technical best practices
Maintain website analytics and tracking to support performance monitoring and continuous improvement
Own the member facing email platform, including system management, segmentation, list maintenance, and automation setup
Build and deploy email campaigns and automated journeys in partnership with marketing and business teams
Ensure accurate data flow between email and connected systems to support targeting and personalization
Monitor and optimize email performance, including deliverability, engagement, and conversion metrics
Maintain email best practices, including compliance, accessibility, and brand consistency
Support testing and optimization efforts across email campaigns to improve performance over time
Collaborate with internal teams (IT, Digital Banking, Product, Marketing, and member-facing teams) to support a connected and consistent member experience across digital platforms
Assist in managing and maintaining integrations between website, member facing email, and marketing third-party systems
Support implementation of APIs, tracking, and data connections to ensure systems work together effectively
Help identify and address gaps or friction points in the digital member experience across platforms
Contribute to testing and optimization efforts that improve cross-channel performance and user experience
Partner with Information Security and Compliance teams to ensure all digital platforms and integrations meet required standards
Responsible for transforming website design into functionality; tests and maintains website layout and other components to enhance the user-experience journey.
Ensures the proper integration of web servers and supporting systems.
Understands and follows through with business requirements during all phases of development.
Makes certain that development procedures provide for optimal navigation, configuration management and user-experience.
Continuously maintains the website: tests and troubleshoots issues and problems
Communicates with programmers, designers and other specialists on matters of website concept, design and architecture.
Collaborates with business leaders and other IT professionals on matters of project life cycles; works to maximize the effectiveness of internet technologies and enables greater access to information in supporting business units and overarching communication strategies.
Ensures integration with a multitude of other technologies when implementing internet and web development activities across all applicable applications.
In collaborations with graphic designers, UI specialists, web developers and related personnel helps to improve the usability of the website through the implementation of design concepts.
Works through and implements all aspects of web design, including but not limited to, balance, contrast, emphasis, consistency and unity.
Analyzes requirements for information architecture to create wireframes that illustrate appropriate aesthetics for user experience.
Makes certain that web design will integrate into program rules and system architecture.

Benefits

Medical, Dental and Vision insurance plans with one option at NO cost for employee only coverage!
HUGE contributions toward dependent premiums!!
Generous Paid Time Off program (approximately 3 weeks a year)
11 paid holidays per year
401(k) retirement plan and profit sharing
Pay for performance incentive programs
Time off for giving back to your community!
Tuition reimbursement
Competitive pay
Stellar benefits/perks
Work/life balance