Under the supervision of the Vice President, Marketing & Engagement, this role supports the overall objectives of the Joni and Friends Marketing department. The Manager, Digital Experience will manage Joni and Friends websites and platforms, including the design/redesign of webpages and day-to-day content updates, ensuring a modern and accessible human-centered design. This role leads the Digital Experience team in the end-to-end management of events across digital platforms, in collaboration with Programs, USM, Data Analytics, and IT. Responsibilities include executing strategies for webpage structure, content, and accessibility, aligning with SEO goals, and optimizing internal web content and event submission processes for the Marketing team. The position also involves maintaining the Website Style Guide, adapting web designs for new channels, services, and devices, and managing the integration of fundraising, ecommerce, and digital marketing platforms. This includes managing the design, creation, and optimization of ministry fundraising and donation pages, integrating e-commerce platforms like WooCommerce, Sage Intacct, and Boomi, and managing platform integration and digital journey optimization in HubSpot. The role also involves designing and refining Salesforce Experience Cloud portal content, collaborating with internal teams and vendors on digital content updates, leading user experience design strategies, and developing/implementing strategies to enhance digital constituent journeys. The Manager will lead the team in conducting user research, managing the creation of prototype designs, conducting usability testing, and continuously measuring and optimizing design strategies through A/B testing and ideation. Monitoring analytics, optimizing engagement, developing benchmarks, tracking contributions, and communicating results to upper management are also key functions. Additionally, the role includes coaching and developing the Digital Experience team, providing strategic direction, mentorship, identifying training needs, and fostering a positive team environment. Other duties and projects as assigned by the supervisor are also part of this role.
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Job Type
Full-time
Career Level
Manager