Digital Marketing & Email Automation Professional

Freddie Mac

About The Position

At Freddie Mac, our mission of Making Home Possible is what motivates us, and it’s at the core of everything we do. Since our charter in 1970, we have made home possible for more than 90 million families across the country. Join an organization where your work contributes to a greater purpose. Position Overview: Are you a strategic digital marketing professional with deep expertise in email automation and data-driven decision-making? Do you thrive at the intersection of execution, analytics, and optimization across digital channels? The Seller Engagement Digital, Insights, and Events team is seeking a Digital Marketing & Email Automation Professional to execute our day-to-day email automation operations while elevating how we use data and insights to drive performance across email and web channels. This is a high-impact role for a hands-on marketer who combines strong technical experience in email automation platforms with deep analytical skill and a strategic mindset. You will be responsible for ensuring operational excellence in email execution, maintaining a healthy and effective email ecosystem, and translating performance data into actionable insights that inform broader digital marketing strategy. Our Impact: Freddie Mac’s “We Make Home Possible” tagline establishes the mission we work toward every day. Single-Family supports that mission, serving Sellers, Servicers, and a variety of other stakeholders to provide liquidity, stability, and affordability to the U.S. housing market in all economic conditions. Single-Family is a strategic ally in housing finance, offering a more responsive way for Seller/Servicers to advance homeownership through technology-forward offerings, risk management excellence, and a deeply collaborative service model. Your Impact: In this role, you will serve as both a strategic partner and execution leader for our digital marketing efforts, with a primary focus on email automation and performance analytics. You will ensure the effective operation, optimization, and evolution of our email programs while supporting broader digital initiatives across email and web. Your responsibilities will include: Email Automation Strategy & Execution Own day-to-day email automation operations, including building email content, developing and maintaining target audiences, scheduling sends, and ensuring timely, accurate execution within the email automation platform (Eloqua). Partner with marketing and communications stakeholders to translate business objectives into effective email strategies, journeys, and campaigns. Develop, maintain, and optimize automated programs to support ongoing communications, lifecycle messaging, and campaign scalability. Email Data Management & Optimization Maintain the overall health and cleanliness of the email automation database through regular review of performance, segmentation logic, and audience criteria. Monitor deliverability, engagement trends, and audience behavior to identify risks, opportunities, and areas for continuous improvement. Establish and refine best practices, documentation, and governance related to email automation workflows and data usage. Analytics, Insights & Reporting Serve as the analytics expert for digital marketing channels, with a strong focus on email and website performance. Pull, analyze, and interpret performance data from email and other digital channels to derive actionable insights. Build and maintain dashboards in Excel to visualize trends, performance, and outcomes for stakeholders. Use insights to inform optimization recommendations, strategic planning, and future campaign approaches. Web & Cross-Channel Digital Support Execute web content updates by coordinating with the Corporate Development team, ensuring accuracy, timeliness, and alignment with campaign objectives. Collaborate across digital, marketing, communications, and technology teams to ensure integrated execution across email and web touchpoints.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field (or equivalent experience) preferred.
3+ years of experience in digital marketing, with significant hands-on experience in email automation.
Strong experience using email automation platforms, particularly Eloqua or equivalent platform, including audience building, automation, and reporting.
Advanced proficiency in Microsoft Excel, including building dashboards and visualizing performance data.
Demonstrated ability to analyze data, synthesize insights, and translate findings into clear recommendations.
Experience supporting or executing web content updates in partnership with development teams.
Familiarity with CRM and project management tools (Salesforce and Wrike preferred).

Nice To Haves

Strategic and analytical mindset paired with strong execution skills.
Highly organized, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
Detail-oriented, especially when working with data, audiences, and automated programs.
Strong communicator who can translate technical concepts and performance insights for diverse stakeholders.
Proactive problem-solver who seeks continuous improvement and optimization.
Flexible and adaptable, comfortable operating in a dynamic environment with shifting priorities.

Responsibilities

Own day-to-day email automation operations, including building email content, developing and maintaining target audiences, scheduling sends, and ensuring timely, accurate execution within the email automation platform (Eloqua).
Partner with marketing and communications stakeholders to translate business objectives into effective email strategies, journeys, and campaigns.
Develop, maintain, and optimize automated programs to support ongoing communications, lifecycle messaging, and campaign scalability.
Maintain the overall health and cleanliness of the email automation database through regular review of performance, segmentation logic, and audience criteria.
Monitor deliverability, engagement trends, and audience behavior to identify risks, opportunities, and areas for continuous improvement.
Establish and refine best practices, documentation, and governance related to email automation workflows and data usage.
Serve as the analytics expert for digital marketing channels, with a strong focus on email and website performance.
Pull, analyze, and interpret performance data from email and other digital channels to derive actionable insights.
Build and maintain dashboards in Excel to visualize trends, performance, and outcomes for stakeholders.
Use insights to inform optimization recommendations, strategic planning, and future campaign approaches.
Execute web content updates by coordinating with the Corporate Development team, ensuring accuracy, timeliness, and alignment with campaign objectives.
Collaborate across digital, marketing, communications, and technology teams to ensure integrated execution across email and web touchpoints.