Digital Marketing Specialist- Email & CRM

Mercury Radio Arts•Dallas, TX

About The Position

Mercury Radio Arts is the media company founded by Glenn Beck, home to his national radio show and a growing portfolio of content, platforms, and initiatives. Our newest venture, Torch, is a direct-to-audience platform built for people who want more than headlines and noise. It’s focused on truth, history, faith, and the ideas that shape a free society. Through original programming, deep-dive investigations, and immersive storytelling, Torch is designed to inform, challenge, and equip people to better understand the world around them. We’re building something intentional. And we’re looking for people who want to be part of it. About the Role This isn’t just an email marketing job. We’re building a direct relationship with an audience that cares deeply about truth, history, faith, and the future of the country. And how we communicate with that audience matters. We’re looking for someone to own that responsibility.

Requirements

2-4 years of experience in email or lifecycle marketing
A strong writer who knows how to hold attention and communicate clearly
Experience with email platforms (bonus points if you have used Iterable)
Someone who understands both storytelling and performance
Familiarity with segmentation, personalization, and automation
Someone who cares about the mission—not just the mechanics

Responsibilities

Write and execute daily, weekly, and campaign-based emails
Develop compelling, on-brand copy that reflects our voice and mission
Build and deploy campaigns in our ESP
Manage segmentation, targeting, and personalization
Own the messaging calendar tied to our biggest moments (special releases, live events, etc)
Work closely with our content and production teams to amplify what matters most
Design and optimize the journeys that shape how people experience Torch:
First impression (welcome/onboarding)
Ongoing engagement
Re-engagement when people drift away
Make every touchpoint feel intentional, not automated
Track and report on performance (open rates, CTR, conversions, revenue)
Run A/B tests on subject lines, messaging, and offers
Identify trends and provide actionable insights to improve performance
Help define and measure lifecycle KPIs (engagement, retention, LTV)
Build smart segmentation and targeting strategies
Maintain list health and data integrity
Help us better understand who our audience is and what they need