Email Marketing & CRM Specialist

K2 Services•Phoenix, AZ

1d•$31 - $36•Hybrid

About The Position

Our mission is to provide modernized technology platforms, elevated technology support, and valuable insights, empowering our clients to excel in what they do best. This role is an excellent opportunity for a detail-oriented CRM and Marketing Technology professional to support business development and marketing initiatives within a fast-paced professional services environment. The successful candidate will play a key role in maintaining data quality, managing CRM activities, supporting digital marketing campaigns, and enhancing user adoption of CRM tools while ensuring the integrity and effectiveness of client and marketing data across the organization. This is a hybrid role based in our recently remodeled Phoenix office.

Requirements

3-5 years of experience working with a CRM system (InterAction preferred, Salesforce, Litera or Intapp beneficial)
Familiarity with digital marketing platforms and e-marketing tools is desirable – Concep preferred
Experience supporting CRM marketing activity, including building mailing lists, segmentation and campaign data preparation
Strong data management skills, with excellent attention to detail and knowledge of data quality best practice
Confident communicator, able to support non-technical users across multiple regions.
Excellent organizational skills, with proven ability to take initiative and responsibility for completion of projects
Previous experience in professional services, legal or similar environment

Responsibilities

Build, review and maintain targeted mailing lists in InterAction to support marketing campaigns, client communications and BD activity
Deliver high-quality data management including the processing of Data Change Management tickets, ensuring accuracy and compliance with the firms' standards and data protection regulations across all regions
Support the ongoing development of the firm's CRM system and related marketing technologies, including data preparation, testing, configuration support and gathering business requirements
Support CRM-led marketing activity through template preparation and reporting
Contribute to process improvements that enhance CRM efficiency, data quality and user experience
Support user adoption by providing guidance and documentation, as necessary
Support the delivery of digital marketing campaigns by scheduling email campaigns (distributions), coordinating mailing lists and processing Thought Leadership requests (CRM elements)