Email Marketing Specialist

The TJX Companies, Inc.•Framingham, MA

2d•$65,000 - $81,200•Hybrid

About The Position

As the Email Marketing Specialist, you will assist in the development of email marketing campaigns and other one-to-one communications to achieve brand goals and drive store traffic for TJX brands.

Requirements

Bachelor’s degree in marketing, business, or related field
2+ years of relevant experience
Strong multi-tasking skillset
Strong partner and relationship builder
Strong presentation and written communication skills
Ability to operate and navigate a matrix environment
Strong attention to detail
An eye for process improvement

Responsibilities

Stay on top of the competitive email landscape as well as email trends and best practices.
Leverage the broader email team and actively participate in knowledge sharing sessions to build expertise.
Leverage key partners (ex. Zeta) to understand capabilities and leverage the tools to drive the business.
Partner with email stakeholders to develop and manage the email calendar across brands.
Work cross-functionally with Email Supervisor, Brand, Creative, Brand, Dev/Coding, CRM, and Merchandising to support email execution, from briefing process to final deployment.
Also partner cross-functionally to identify and refine processes to improve efficiency.
Partner with CRM team to execute email list pulls based on segmentation strategy.
Lead the set up and execution of email campaigns, coordinating rounds of proofing and testing to final deployment.
Lead the execution of A/B email testing.
Monitor the deployment of email marketing campaigns.
Assist Email Marketing Manager with the development of campaign segmentation.
Utilize third party email service provider and web analytics provider reporting tools to gather and analyze results.
Create daily, weekly and monthly email campaign results reports and make recommendations for optimizations.
In addition to primary email responsibilities, you will partner with the team on special projects spanning paid and brand efforts as capacity allows.