Email Marketing Specialist

Userpilot • Austin, TX

2d • Hybrid

About The Position

Userpilot is an innovative, fast-growing B2B SaaS platform dedicated to revolutionizing product engagement, user onboarding, and product-led growth. With a global presence, we empower businesses to deliver exceptional user experiences and optimize digital product interactions across multiple channels. We’re searching for a detail-oriented and results-driven Email Marketing Specialist to own our email marketing program from strategy through execution.

Requirements

• 2-4 years of experience in email marketing, lifecycle marketing, or a related role, ideally in B2B SaaS.
• Fluency in HubSpot, including workflows, list segmentation, and email tools.
• Experience managing contact databases and maintaining data quality at scale.
• Strong writing and editing skills, with the ability to adapt tone and voice for different audiences.
• Hands-on experience running A/B tests and using the results to improve performance.
• Experience building and managing marketing calendars across multiple campaigns.
• Comfort working with performance data and translating it into clear recommendations.
• Strong attention to detail and the ability to manage multiple campaigns at once.

Nice To Haves

• HubSpot certification (Marketing Software, Email Marketing, or similar)
• Experience with HTML/CSS for email template customization
• Familiarity with Product Management, Product Analytics, and User Engagement niches and tools

Responsibilities

• Build, manage, and optimize HubSpot email workflows across the customer lifecycle, including nurture, onboarding, re-engagement, and promotional sequences.
• Create and maintain list segmentation strategies so the right message reaches the right audience at the right time.
• Manage the contact database, including data hygiene, deduplication, and enrichment, so records stay accurate and usable.
• Write and edit email copy, subject lines, and calls-to-action that reflect our brand voice and drive engagement.
• Plan and run A/B tests on subject lines, content, send times, and layouts, then apply what you learn to future campaigns.
• Track and report on performance metrics such as open rates, click-through rates, conversions, and list growth, and use that data to guide decisions.
• Build and maintain the email marketing calendar so campaigns are planned, scheduled, and coordinated with broader marketing efforts.
• Monitor deliverability and compliance with email regulations and best practices.
• Partner with Sales, Design, and Content teams to keep messaging consistent across channels.

Benefits

• Competitive salary and growth-based bonus opportunities
• Top-notch, well-resourced team, including Marketing Operations (MOps) and Revenue Operations (RevOps)
• Opportunities to attend international conferences and team off-sites
• Generous education budget for professional development and certifications

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed