Email Marketing Specialist

RevSpring • Columbus, OH

19h • Onsite

About The Position

We are seeking a mid-level Email Marketing Specialist to manage and optimize our email campaigns. This role is ideal for someone who not only has a strong grasp of email marketing best practices but also understands how to troubleshoot deliverability issues, make simple HTML/CSS code changes, and track performance metrics that drive engagement.

Requirements

• Experience in email marketing or digital marketing.
• Basic knowledge of HTML and CSS for email formatting.
• Familiarity with email deliverability tools, reporting programs, accessibility standards and CAN-SPAM regulations.
• Strong understanding of email marketing metrics and analytics.
• Experience with ESPs such as SendGrid, Salesforce Marketing Cloud, or similar.
• Exceptional communication, interpersonal, and support skills.
• Demonstrate resourcefulness, motivation, and initiative.
• Ability to work independently, with some assistance from the team or manager.
• Ability to work in a fast-paced environment.
• Ability to multitask and prioritize.
• Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations.
• Ability to write reports, business correspondence and procedure manuals.
• Ability to effectively present information and respond to questions from a variety of both internal and external sources.

Nice To Haves

• Experience using email testing and deliverability tools (Email on Acid, Litmus, etc.).
• Understanding of responsive design/development principles.
• Basic understanding of scripting languages such as AmpScript or Handlebars to manage dynamic content and variable data as applied to templating.

Responsibilities

• Plan, build, and execute email campaigns using our templating and sending solutions.
• Make HTML/CSS edits to email templates to ensure rendering across devices and platforms.
• Monitor inbox placement and troubleshoot deliverability issues using tools such as Email on Acid, Litmus, etc.
• Personalize content, evaluate subject lines, and make other recommendations to improve open and click-through rates.
• Track and report on campaign performance (e.g., open rate, conversion, bounce rate, spam).
• Utilize tools to help maintain clean and compliant email lists (e.g., unsubscribe management, spam trap avoidance).
• Gather email campaign requirements by coordinating with clients and/or internal customer services teams.
• Adhere to accessibility best practices and provide guidance on email best practices.
• Work with the team to improve processes and work methods for greater efficiency.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed