Digital Marketing Coordinator- Social

Victaulic•Easton, PA

1d•Onsite

About The Position

Victaulic is seeking a Digital Marketing Coordinator – Social to join their Digital Marketing team in Easton, PA. This role will support the execution of Victaulic's organic social media presence by managing the day-to-day scheduling, publishing, and content production workflow across social platforms. The coordinator will collaborate with designers, videographers, subject matter experts, and the Digital Marketing Lead – Campaign Strategy to maintain the social content calendar, coordinate asset production, and ensure consistent and accurate content publishing. This position offers an opportunity for a highly organized, detail-oriented professional to manage a key aspect of Victaulic's social media operations and develop within the marketing organization.

Requirements

2–5 years of experience in social media coordination, digital marketing, or project management
Working familiarity with social scheduling and analytics tools (e.g., Hootsuite, Meta Business Suite, Google Analytics)
Experience coordinating with creative partners (design, video) on content production
Organization: Manages multiple content workstreams, deadlines, and approvals without dropping details
Attention to Detail: Catches errors before publishing and maintains consistency across platforms
Communication: Coordinates clearly with internal partners across design, content, and marketing
Adaptability: Adjusts priorities as deadlines, campaigns, and platform requirements shift
Follow-Through: Tracks tasks to completion and proactively flags delays

Responsibilities

Own and maintain the social media content calendar, tracking deadlines, approvals, and publishing dates across all platforms (LinkedIn, Instagram, Facebook, X)
Coordinate content requests and timelines with designers, videographers, and subject matter experts to keep production on schedule
Track content status end to end—from request through review, approval, and publishing—and flag delays or bottlenecks
Schedule and publish approved content across platforms using social management tools (e.g., Hootsuite)
Gather input and assets from subject matter experts and marketing team members to support content production
Prepare and proof content for publishing in line with brand voice and accessibility standards
Organize and maintain a library of approved content assets for reuse and repurposing
Track content refresh and repurposing needs and flag what requires updating and when
Monitor comments, messages, and brand mentions daily; flag anything outside standard routing to the appropriate team member
Pull performance data from Google Analytics, native platform analytics, and reporting dashboards on a regular cadence
Compile reporting summaries for the Digital Marketing Lead – Campaign Strategy
Advise the Content Specialists on content adjustments to optimize performance, based on analytics trends
Coordinate with the broader marketing team to align social publishing with campaign timelines and product launches
Communicate status updates on content production and publishing to relevant stakeholders
Follow established social media publishing workflows and process documentation
Contribute updates and flag needed changes when a process isn't working as documented