Digital Marketing Coordinator
About The Position
The USTA New England Section is seeking a detail-oriented Digital Marketing Coordinator to serve as the visual engine and national asset liaison for their Section Marketing Department. This role involves bringing the brand to life across digital channels, social media, web properties, and print collateral. The coordinator will create original local designs, curate and adapt national assets, and liaise with the national governing body for custom graphic design work. Reporting to the Director of Marketing and working alongside the Media & Communications Manager and Events & Partnerships Manager, this position ensures marketing is visually compelling, efficient, inclusive, and aligned with national brand standards.
Requirements
- 1–3 years of hands-on graphic design, asset coordination, and digital media experience (in-house, agency, non-profit, or sports organization preferred).
- Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and/or Canva.
- Experience navigating digital asset libraries (DAMs), website CMS platforms (AEM or WordPress), and social media management tools.
- Exceptional coordination skills to manage design requests, organize shared drives, meet tight deadlines, and adhere to brand guidelines.
- Strong interpersonal skills to interface smoothly with local colleagues and national shared services teams.
- Must live in the New England Section.
- Must be able to travel to the Westborough, MA office at least once a week.
- Must be able to work some flexible hours including evenings and weekends.
Responsibilities
- Design digital graphics, social media assets, event signage, promotional flyers, and print collateral using Adobe Creative Suite and Canva.
- Monitor and filter the USTA National Asset Library to pull contextually relevant collateral, and serve as the central intake liaison for custom design requests sent to USTA National.
- Ensure local creative meets brand compliance guidelines and coordinate co-branding requests with National shared services.
- Integrate a thoughtful, intentional focus on diverse communities and underrepresented markets across all visual marketing collateral.
- Partner closely with the Media & Communications Manager to brainstorm fresh campaign ideas, monitor emerging social media trends, and produce engaging organic content across digital platforms.
- Build, launch, and manage targeted paid social media campaigns that directly drive program growth, expand grassroots participation, and advance strategic organizational priorities under the guidance of the Director of Marketing.
- Perform routine website updates (i.e. tennisintheparks.com), page builds, and calendar maintenance on our Content Management System (AEM/WordPress).
- Assemble and format monthly digital newsletters, promotional blasts, and community announcements.
- Track digital campaign KPIs (web, social, email) and deliver engagement reporting to help optimize channel tactics.
- Support on-site marketing logistics, collateral deliveries, photography, and short-form video capture at key regional events and tournaments.
- Process and log incoming departmental marketing invoices to ensure timely payments to external vendors and print suppliers.
Benefits
- Medical, dental, vision
- Access to doctors virtually
- Flexible spending account
- Life and disability insurance
- Generous paid time-off policy - including vacation, sick, person, paid holidays and a paid winter recess.
- 401(k) with employer matching (up to 4%)
- Access to employer-paid EAP
- Learning and development programs
- Personal coaching
- Meditation benefits
- Optional pet insurance
- Discounts with our network of partners
- Fun events
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
