Digital Marketing Coordinator

USTA New England•Westborough, MA

2d•Hybrid

About The Position

The USTA New England Section, a regional division of the United States Tennis Association, is seeking a creative and detail-oriented Digital Marketing Coordinator. This role is crucial for bringing the brand to life across various digital channels, social media, web properties, and print materials. The coordinator will be responsible for creating original local designs, managing the national asset library, and liaising with the national governing body for custom design work. Working collaboratively with the Media & Communications Manager and Events & Partnerships Manager, and reporting to the Director of Marketing, this position ensures marketing efforts are visually compelling, efficient, inclusive, and aligned with national brand standards.

Requirements

1–3 years of hands-on graphic design, asset coordination, and digital media experience (in-house, agency, non-profit, or sports organization preferred).
Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and/or Canva.
Experience navigating digital asset libraries (DAMs), website CMS platforms (AEM or WordPress), and social media management tools.
Exceptional coordination skills to manage design requests, organize shared drives, meet tight deadlines, and adhere to brand guidelines.
Strong interpersonal skills to interface smoothly with local colleagues and national shared services teams.
Must live in the New England Section.
Must be able to travel to the Westborough, MA office at least once a week.
Must be able to work some flexible hours including evenings and weekends.

Responsibilities

Design digital graphics, social media assets, event signage, promotional flyers, and print collateral using Adobe Creative Suite and Canva.
Monitor and filter the USTA National Asset Library to pull contextually relevant collateral.
Serve as the central intake liaison for custom design requests sent to USTA National.
Ensure local creative meets brand compliance guidelines and coordinate co-branding requests with National shared services.
Integrate a thoughtful, intentional focus on diverse communities and underrepresented markets across all visual marketing collateral.
Partner closely with the Media & Communications Manager to brainstorm fresh campaign ideas, monitor emerging social media trends, and produce engaging organic content across digital platforms.
Build, launch, and manage targeted paid social media campaigns that directly drive program growth, expand grassroots participation, and advance strategic organizational priorities.
Perform routine website updates (i.e. tennisintheparks.com), page builds, and calendar maintenance on our Content Management System (AEM/WordPress).
Assemble and format monthly digital newsletters, promotional blasts, and community announcements.
Track digital campaign KPIs (web, social, email) and deliver engagement reporting to help optimize channel tactics.
Support on-site marketing logistics, collateral deliveries, photography, and short-form video capture at key regional events and tournaments.
Process and log incoming departmental marketing invoices to ensure timely payments to external vendors and print suppliers.

Benefits

Hybrid with flexibility approach combining remote working with in-office collaboration.
Medical, dental, vision insurance.
Access to doctors virtually.
Flexible spending account for health and dependent care expenses.
Life and disability insurance.
Generous paid time-off policy (vacation, sick, personal).
Paid holidays.
Paid winter recess.
401(k) with employer matching (up to 4%).
Access to employer-paid EAP (Employee Assistance Program).
Learning and development programs.
Resources for overall well-being, including personal coaching and meditation benefits.
Optional pet insurance.
Discounts with network of partners.
Fun events.