Digital Marketing - Content & AI Visibility Manager

EVP Eyecare • Denver, CO

1d • $85,000 - $100,000 • Remote

About The Position

EVP EyeCare is hiring a Digital Marketing - Content & AI Visibility Manager to lead how patients discover and choose its eye care practices online. The role oversees SEO, answer engine optimization (AEO), generative engine optimization (GEO), and emerging AI-search strategy, while owning website and content strategy, landing page development, and content optimization. The manager creates patient education, service-line, physician, social, and campaign content; translates business, clinical, and marketing priorities into practical content and visibility plans; and manages local search presence and business listings across relevant platforms.

This position partners with internal teams, regional leaders, and external agencies to coordinate campaigns, content, and creative, while supporting local marketing initiatives across EVP EyeCare’s markets. Performance data, search insights, and content reporting are used to identify opportunities and improve results. The role is primarily remote and must be based in Colorado, Arizona, or Texas, with occasional travel to clinics and regional markets as needed.

Requirements

• 4–6+ years of experience in digital marketing, content marketing, SEO, or a related discipline.
• Strong knowledge of SEO and content strategy, and an understanding of AI-driven search, AEO/GEO, and LLM-driven discovery.
• Excellent writing and editing skills, including the ability to turn complex or technical topics into clear, engaging consumer content.
• Experience developing and optimizing website content; experience with a CMS such as WordPress is ideal.
• Working knowledge of paid search, paid social, and other digital media channels and how they work alongside SEO/AEO.
• Strong analytical instincts and comfort using performance data, search insights, and reporting to guide decisions.
• Strong project management skills and ability to manage priorities across markets, stakeholders, and external partners.
• Ability to work as both a strategic thinker and a hands-on contributor.
• Must be based in Colorado, Arizona, or Texas.

Nice To Haves

• Experience with local SEO, business listings, and location-based digital marketing.
• Healthcare, multi-location, or other complex consumer-service marketing experience.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Responsibilities

• Lead SEO, AEO, GEO, and emerging AI-search strategy to improve organic visibility and patient discovery.
• Own website and content strategy and landing page development, including planning, briefs, copywriting, editing, and ongoing optimization.
• Create patient education, service-line, physician, social, and campaign content.
• Turn business, clinical, and marketing priorities into clear, actionable content and AI visibility plans.
• Manage and optimize local search presence and business listings across Google, Apple, Microsoft, and other relevant platforms.
• Coordinate digital campaigns, content, and creative with internal teams, regional leaders, and external agencies.
• Support regional marketing needs, including local initiatives, promotions, offers, and market-specific opportunities.
• Use performance data, search insights, and reporting to identify opportunities and improve results.

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• 401(k)
• Paid time off
• Eligibility to participate in EVP EyeCare’s Bonus Program
• Other benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level