Digital Lifecycle Marketing Manager

EcoOnline•Toronto, ON

45d•Remote

About The Position

The Digital Lifecycle Marketing Manager is responsible for turning prospect interest into pipeline. This role owns paid media lifecycle management, email-led nurture program optimization, and performance analytics — keeping prospects engaged, driving them toward a sales conversation, and turning leads into opportunity. This is a high-impact individual contributor role with real ownership across paid acquisition, lifecycle nurture, and the analytics that tie it all together. It's the perfect fit for someone who thrives in cross-functional collaboration and wants to help scale a best-in-class marketing function.

Requirements

4–6 years of experience in performance marketing, digital marketing, or a related role — with demonstrable experience managing paid media programs or working closely with a paid media agency.
Hands-on experience with a marketing automation platform such as HubSpot, Marketo, or Salesforce Account Engagement (Pardot).
Strong analytical mindset with the ability to interpret performance data across paid and lifecycle programs, identify trends, and translate insights into clear recommendations.
Experience building and optimizing email nurture programs, with a solid understanding of segmentation, personalization, and funnel-stage messaging.
High attention to detail with strong organizational skills and the ability to manage multiple programs and priorities simultaneously.
Strong cross-functional collaborator, comfortable working across marketing, demand generation, and business development teams.

Responsibilities

Serve as the primary point of contact for the paid media agency, managing the day-to-day relationship, campaign briefs, and performance feedback loops to ensure alignment with pipeline goals.
Identify and act on conversion opportunities across the paid lead funnel, monitoring conversion rates from lead to closed won and optimizing at every stage.
Build and continuously optimize lead nurture programs for paid audiences to accelerate conversion to opportunity.
Manage weekly and monthly paid media reporting, measuring cost per MQL, regional impact, and pipeline contribution.
Lead the development, execution, and optimization of email and lifecycle nurture campaigns within HubSpot and Gong.
Drive collaboration with Demand Generation to develop and optimize pre- and post-event nurture programs.
Lead campaign optimization by designing and executing tests across messaging, CTAs, send timing, and audience strategies.
Champion the use of AI-powered tools to advance audience segmentation, content personalization, and dynamic content delivery.
Own the centralized email send calendar, coordinating campaign schedules to prevent audience fatigue and maximize engagement.
Analyze campaign performance data and translate insights into strategic recommendations.
Own and analyze core email performance metrics including open rates, click-through rates, and conversion performance, surfacing actionable insights to stakeholders.
Track progress against key marketing KPIs such as MQL conversion rates, Cost per MQL, channel ROI, funnel velocity and pipeline contribution.
Provide actionable insights and recommendations to improve pipeline velocity and conversion.
Deliver weekly, monthly, and quarterly business reviews on pipeline, lead conversion rates, and campaign ROI – contributing to the management reporting packs.