Digital Leads Marketing Manager
MiLEND, Inc.•Alpharetta, GA
•Remote
About The Position
MiLEND is looking for a hands-on Digital Leads Manager who knows how to generate real mortgage leads—not just clicks and impressions. This role owns the top of the funnel. Success is measured by one key metric: Cost per Funded Loan (CPF). If you’ve successfully run paid campaigns in the mortgage space and know how to turn ad spend into funded deals, this role offers the autonomy and budget to scale.
Requirements
- 3+ years of mortgage lead generation experience
- Proven track record managing paid campaigns that drive funded loans
- Strong understanding of paid social, Google Ads, and funnel optimization
- Ability to balance lead quality vs. volume
- Experience working in compliance-heavy environments
- Self-starter who can operate independently and move quickly
Responsibilities
- Build and manage lead generation across Paid Social (Meta), Google (Search & Display), SEO, and affiliate/partner channels
- Continuously test, optimize, and scale campaigns based on performance
- Reduce cost per lead while improving lead quality
- Partner closely with sales and marketing to ensure strong conversion from lead to close
- Collaborate with compliance to ensure all campaigns meet regulatory standards
- Identify and launch new scalable lead channels
Benefits
- Competitive base salary + performance bonus
- Bonus tied directly to CPF improvement and lead performance
- Medical, dental, and vision insurance
- 401(k)
- PTO + paid holidays
- Short- and long-term disability
- Flexible hybrid/remote work environment
- Above-industry pay and a strong earning structure
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
