Digital Growth & Healthcare Content Lead

Health Haven•West Palm Beach, FL

About The Position

The Digital Growth & Healthcare Content Lead will drive digital visibility, content creation, social media, SEO, website optimization, and lead generation for Health Haven and Health Synergy Clinical Research. This hands-on role focuses on content writing, copywriting, video production, and digital marketing strategy. The Lead will collaborate with clinicians, physicians, research personnel, and operational teams to create accurate, engaging content that educates audiences, builds trust, and generates qualified leads. The role also coordinates external vendors and remote creative professionals and is accountable for quality, deadlines, and measurable outcomes. The position includes developing integrated content strategies; writing and adapting copy for websites, landing pages, blogs, email, social media, videos, and advertisements; translating clinical and research information into accessible, patient-centered materials; and developing digital campaigns that generate qualified inquiries. Responsibilities also include monitoring analytics, optimizing conversion paths, managing SEO and website content, and building social media engagement across relevant platforms. The Lead will conceptualize, script, record, and direct videos and assess their production quality, as well as coordinate vendors and remote contributors. The role manages projects from concept through publication, maintains production schedules, takes initiative to improve processes, and may grow into greater strategic and leadership responsibility as the organization expands. A bachelor's degree in a related field is preferred, although equivalent practical experience and a strong portfolio may be considered.

Requirements

Demonstrated professional experience in digital marketing, copywriting, content creation, social media, SEO, or a related field.
A portfolio or documented examples of writing, videos, digital campaigns, website content, or measurable marketing results.
Experience managing multiple projects, coordinating contributors, and meeting deadlines.
Excellent writing, editing, proofreading, and copywriting skills, including developing headlines, scripts, storytelling concepts, and calls to action.
Hands-on experience creating video content for YouTube, Instagram, TikTok, Facebook, or similar platforms.
Practical video-production and editing knowledge, including the ability to evaluate creative work and production quality.
Strong visual judgment and the ability to simplify complex information without compromising accuracy.
Working knowledge of SEO, keyword research, local SEO, website optimization, and conversion strategy.
Experience with website content management systems, landing pages, lead forms, and digital campaign tracking.
Familiarity with Google Analytics, Google Search Console, Google Business Profile, YouTube Studio, Meta Business Suite, and social media analytics.
Experience with creative tools such as Canva, Adobe Creative Cloud, CapCut, or comparable platforms.
Initiative, resilience, resourcefulness, personal accountability, and strong follow-through.
Ability to prioritize competing projects while maintaining quality and deadlines.
Comfort working directly with physicians, clinicians, research professionals, and administrative teams.
Ability to coordinate vendors and remote creative contributors.
A results-oriented mindset focused on qualified leads, meaningful engagement, conversions, and sustainable growth.
Willingness to experiment, accept feedback, solve problems, and continuously improve.

Nice To Haves

Bachelor's degree in Marketing, Digital Marketing, Communications, Journalism, English, Multimedia Production, or a related field; equivalent practical experience and a strong portfolio may be considered.
Familiarity with project management tools such as Monday.com, Asana, ClickUp, or Trello.
Experience in healthcare, behavioral health, psychiatry, clinical research, or another regulated industry.
Familiarity with HIPAA, patient privacy, healthcare advertising, and medical-content review.
Experience with paid search, paid social campaigns, marketing automation, and lead-source attribution.
Experience producing educational content with healthcare professionals or subject-matter experts.
Demonstrated success improving organic visibility, audience engagement, website conversions, or qualified lead generation.
Experience coordinating outsourced creative teams, contractors, or international personnel.
Video editing and graphic design experience.

Responsibilities

Develop integrated content strategies aligned with brand messaging, audience interests, healthcare education, social media, and lead-generation priorities.
Identify creative opportunities, emerging trends, and ways to differentiate the organization in the healthcare market.
Write, edit, and adapt copy for websites, landing pages, blogs, email campaigns, social media, video scripts, advertisements, headlines, and calls to action.
Monitor website traffic, search rankings, audience engagement, lead quality, and conversion rates; use performance data to test and prioritize improvements.
Translate clinical and research information into accessible content about psychiatry, mental health, TMS, Spravato, clinical research, treatment options, and related services, coordinating clinical review for accuracy.
Develop and optimize campaigns, landing pages, lead forms, and calls to action that generate qualified inquiries for psychiatric services, TMS evaluations, Spravato consultations, clinical research studies, and other programs.
Partner with intake, scheduling, and research recruitment teams to track lead outcomes, identify conversion barriers, and improve the inquiry-to-appointment, prescreening, or enrollment process.
Lead on-page, technical, local, and off-page SEO initiatives, including keyword research and optimization of service and location pages, metadata, internal links, and website content.
Collaborate with developers on technical website issues and use analytics and search tools to improve organic growth, website performance, and conversions.
Develop, create, publish, and optimize social media content across Instagram, Facebook, LinkedIn, TikTok, YouTube, and other relevant platforms; maintain a content calendar and use engagement data to improve reach and growth.
Conceptualize, script, record, and direct videos featuring clinicians, physicians, research personnel, services, and educational topics; develop hooks, interview questions, storylines, captions, thumbnails, and calls to action.
Evaluate video editing and production quality, including pacing, sound, transitions, graphics, and captions; repurpose long-form video for Reels, TikTok, and YouTube Shorts.
Coordinate external agencies, freelance creatives, video editors, designers, developers, and remote or international personnel; provide briefs, feedback, deadlines, and quality standards and review deliverables.
Manage multiple projects from concept through publication, maintain production schedules, meet commitments, solve problems, and improve processes.
Perform additional duties related to digital marketing, content development, website management, brand growth, patient engagement, clinical research recruitment, and organizational initiatives as needed.

Benefits

Comprehensive medical plans
Dental insurance
Vision insurance
Employer-paid short-term disability
Employer-paid long-term disability
Employer-paid life insurance
Voluntary benefits
Employee Assistance Program (EAP)
Paid vacation time
Paid sick time
Paid federal holidays
Professional development opportunities
Collaborative clinical environment
Creative autonomy and opportunities to build new initiatives
Opportunities for professional growth and increased leadership responsibility
Opportunity to contribute to a growing behavioral health and clinical research organization