Digital Experience Manager

Standlee Premium Western Forage•Kimberly, ID

About The Position

The Digital Experience Manager leads Standlee-Anderson’s digital customer experience across owned websites, digital platforms, and online retail environments. The role owns the strategy, optimization, and performance of digital experiences that increase brand awareness, strengthen customer education, improve organic search visibility, and help customers discover, understand, and purchase products. As the organization’s digital subject-matter expert, the manager translates business and brand priorities into an integrated digital roadmap and works with Marketing, Sales, agencies, and retail partners to deliver a customer journey from discovery through purchase. The position oversees website strategy and optimization, SEO and organic growth, digital shelf performance across online retail channels, digital marketing agency relationships, and digital performance measurement. It develops and optimizes digital experiences and content, supports product launches and campaigns, manages reporting and KPIs, and turns customer and performance insights into business recommendations. Work is generally performed in a favorable office environment and is sedentary in nature, though it may involve standing and walking for up to 10% of the time. The role uses standard office equipment and involves typical repetitive office work, including computer and telephone use and live meetings. Travel is required as needed. The employee must be able to lift 50 pounds and regularly talk, hear, read, write, and communicate in fluent English; frequent activities include standing, walking, handling objects, and reaching.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
At least 5 years of progressive marketing experience.
Experience managing websites, SEO, and digital marketing platforms.
Understanding of eCommerce marketplaces and digital shelf optimization.
Experience managing agencies or vendors.
Ability to translate data into business recommendations.
Strong project management skills.
Ability to lift 50 pounds.
Ability to communicate in fluent English.

Responsibilities

Own the website strategy, roadmap, and ongoing optimization across Standlee-Anderson’s brands and digital properties.
Lead website enhancements that improve customer experience, education, engagement, and conversion.
Partner with the website agency on development priorities, timelines, execution, and budget.
Manage website content accuracy, product information, and user experience.
Develop digital experiences for education, product launches, nutrition resources, category growth, and other business priorities.
Identify digital tools and resources that improve customer engagement and help customers find appropriate products and information.
Own SEO strategy and the organic growth roadmap across priority brands and digital properties.
Lead keyword strategy, content optimization, technical SEO improvements, and organic search performance.
Work with content and brand teams to identify search trends, content gaps, and educational opportunities.
Monitor competitors’ digital presence, search behavior, and emerging digital opportunities.
Own digital shelf excellence across Amazon, retail partner websites, and direct-to-consumer experiences as applicable.
Ensure product content, imagery, enhanced content, and brand presentation are consistent, accurate, and optimized across digital retail environments.
Improve product discoverability through SEO, taxonomy, keywords, content, and merchandising practices.
Lead ratings and reviews strategy with Brand and Customer Experience teams.
Support digital execution of product launches, promotions, and key brand initiatives across online channels.
Analyze online customer behavior and identify ways to improve product discovery, engagement, and conversion.
Partner with the Marketing Director on digital opportunities that support online revenue growth.
Manage digital marketing agency relationships and associated budgets.
Translate integrated marketing strategies into digital channel strategies and activation plans.
Partner on paid search, paid social, retargeting, SEO initiatives, and campaign measurement.
Ensure agency strategies and digital investments align with brand and business priorities; hold partners accountable for budgets, timelines, reporting, and performance.
Evaluate channel performance and recommend optimization and investment opportunities.
Own digital performance reporting and establish KPIs for digital customer experience and channel performance.
Manage and evolve GA4 reporting, website dashboards, SEO reporting, campaign tracking, and online retail performance insights.
Translate analytics and customer behavior into business recommendations.
Use performance data to prioritize the digital roadmap, content opportunities, website improvements, and investment recommendations.
Establish consistent measurement standards across websites, campaigns, and digital platforms.
Develop regular digital performance reporting for Marketing leadership and identify opportunities for improvement.
Travel as needed.
Follow Workplace Professional Standards of Conduct, including customer service, courtesy, ethics, safety, teamwork, responsibility, accountability, confidentiality, and professionalism.