Director, Digital Experience

AspenTech•Bedford, MA

About The Position

AspenTech is seeking a Director of Digital Experience to own and evolve the company’s web presence across corporate, product, and customer-facing properties. Reporting to the VP of Marketing, this role works at the intersection of brand, lead generation, user journeys, and technology, collaborating with Marketing, IT, Product, and customer-facing organizations. The Director is accountable for the end-to-end digital experience, web performance, and a roadmap of UX improvements, while leading a dedicated web team and maintaining the relationship with IT Applications. The role will elevate AspenTech’s digital presence to reflect its position as a leader in asset optimization software and industrial AI. It involves owning user journeys from first visit through conversion, translating analytics into prioritized improvements, and building scalable infrastructure to support global demand generation. The Director will report on digital performance and provide strategic recommendations to Marketing leadership, ensuring brand expression is consistent across web properties, including the company’s presence in AI.

Requirements

10+ years of experience in digital marketing, web strategy, or digital experience.
At least 3 years of experience leading a team.
Proven experience managing large-scale website programs, including agency relationships and cross-functional stakeholders.
Strong command of CMS platforms, SEO, and web analytics.
Deep understanding of the B2B buyer journey.
Bachelor’s degree required.
Ability to communicate effectively in both marketing and technical discussions.
Experience leading a Digital Experience team and envisioning its future needs.

Nice To Haves

Experience in industrial software, AI, or high-tech sectors.
Advanced degree.
Experience with A/B testing and direct user research.

Responsibilities

Own the end-to-end digital experience across corporate websites, microsites, and customer portals.
Lead, direct, and develop a dedicated web team.
Manage the relationship with IT Applications, translating marketing needs into technical requirements and vice versa.
Track, report, and improve web performance, including traffic, engagement, conversion, and lead quality.
Develop a UX improvement roadmap informed by analytics, A/B testing, and direct user research.
Ensure consistent digital brand expression across web properties.
Own the user journey across digital properties, from first visit to conversion.
Translate web analytics into prioritized actions and lead UX and content improvement initiatives.
Build scalable infrastructure to support global demand generation.
Provide regular digital performance reporting and strategic recommendations to Marketing leadership.
Manage agency relationships and coordinate cross-functional stakeholders.
Influence stakeholders using data insights and communicate effectively with both executives and developers.