Director of Digital Experience

Uniti

10d•$112,500 - $150,000

About The Position

The Director of Digital Experience leads the strategy, performance, governance, and continuous improvement of Uniti’s primary company website and related digital customer experiences. The role ensures Uniti.com serves as a modern, high-performing digital front door for customers, prospects, investors, employees, and other stakeholders, supporting brand credibility, customer acquisition, ecommerce enablement, organic search visibility, lead generation, content management, and measurable business outcomes. Reporting to the VP of Corporate Communications, this position is part of a shared services organization. It partners with Marketing, Sales, Product, IT, Investor Relations, Legal, Customer Experience, and external agency partners to build and maintain a cohesive, accessible, accurate, and conversion-oriented web presence across Uniti’s portfolio of brands.

Requirements

Bachelor’s degree in marketing, communications, digital strategy, business, information systems, user experience, or a related field; equivalent experience may be considered.
10+ years of progressive experience in digital experience, website strategy, ecommerce, digital marketing, content strategy, SEO, web product management, or a related discipline.
Demonstrated experience owning or leading a corporate website or major digital platform in a complex, matrixed organization.
Strong understanding of SEO, content management systems, ecommerce or lead-generation funnels, digital analytics, UX principles, accessibility, and web governance.
Proven ability to translate business priorities into digital strategies, roadmaps, requirements, and measurable outcomes.
Experience managing agencies, vendors, budgets, timelines, and cross-functional stakeholders.
Excellent written and verbal communication skills, including the ability to explain digital performance, technical concepts, and strategic recommendations to executive audiences.
Strong project management, prioritization, and problem-solving skills, with the ability to manage multiple initiatives simultaneously.

Nice To Haves

Experience in telecommunications, fiber infrastructure, broadband, technology, B2B services, or another complex commercial environment.
Experience with enterprise CMS platforms, marketing automation tools, CRM integrations, personalization platforms, tag management systems, and SEO platforms.
Familiarity with regulated or publicly traded company environments, including investor-facing content, compliance reviews, and brand governance.
Experience improving digital experiences for multiple customer segments, including enterprise, wholesale, small business, residential, or investor audiences.
Working knowledge of WCAG accessibility standards, privacy considerations, data governance, and digital risk management.

Responsibilities

Own the strategic roadmap for Uniti’s website, aligning it with corporate priorities, customer needs, brand positioning, and commercial growth objectives.
Establish and manage web governance processes, including content ownership, publishing workflows, quality assurance, brand standards, accessibility expectations, compliance reviews, and performance reporting.
Serve as the business owner for website enhancements, platform improvements, navigation, information architecture, user journeys, and cross-functional digital initiatives.
Partner with IT and external vendors to keep the website secure, scalable, reliable, accessible, and optimized across devices and browsers.
Direct and coordinate team members and cross-functional contributors supporting digital initiatives, setting priorities, reviewing deliverables, and ensuring high-quality execution.
Lead ecommerce strategy and optimization for uniti.com, supporting customer acquisition, product exploration, quote requests, lead capture, support pathways, and, where applicable, online ordering or self-service transactions.
Define and optimize end-to-end digital customer journeys across audiences, identifying opportunities to reduce friction and improve conversion through testing, personalization, experience design, and data-informed iteration.
Collaborate with Marketing Operations and IT to optimize CRM, marketing automation, analytics, personalization, and lead management integrations that connect digital engagement to pipeline generation and revenue outcomes.
Define ecommerce and conversion KPIs, monitor funnel performance, and recommend enhancements to improve qualified traffic, lead quality, completion rates, and customer satisfaction.
Develop and lead Uniti’s SEO strategy, including technical SEO, on-page optimization, content planning, metadata, schema, site health, keyword strategy, and organic performance reporting.
Improve Uniti’s visibility across traditional search engines, AI-powered search experiences, large language models, and emerging digital discovery platforms.
Establish content, schema, metadata, and structured data standards that improve discoverability and authority across AI-driven search experiences.
Oversee website content management and publishing to ensure content is accurate, current, customer-focused, searchable, accessible, and aligned with Uniti’s brand voice.
Partner with Communications, Marketing, Product, and business leaders to translate business priorities into digital content, landing pages, campaign experiences, and thought leadership assets.
Use analytics, search insights, audience behavior, and competitive research to guide content decisions and improve findability, engagement, and conversion.
Build and maintain a digital measurement framework using best-in-class tools.
Analyze website traffic, search performance, user behavior, campaign attribution, lead generation, conversion performance, and content effectiveness to identify actionable insights.
Present executive-ready reporting on digital performance, business impact, risks, opportunities, and recommended actions.
Establish a test-and-learn discipline, including A/B testing, user research, usability reviews, and continuous optimization of priority digital journeys.
Lead cross-functional prioritization of website requests, balancing business urgency, user impact, compliance needs, and technical feasibility.
Partner with IT and cybersecurity stakeholders on site stability, integrations, data privacy, security requirements, and platform roadmap decisions.
Manage relationships with digital agencies, development partners, SEO consultants, analytics partners, and platform vendors to deliver work on time, within budget, and to quality standards.
Stay current on digital experience trends, search algorithm changes, content management practices, AI-enabled digital tools, ecommerce capabilities, and accessibility standards.