Director of Digital Experience

COFAM- Corporation Of the Fine Arts Museums•San Francisco, CA

About The Position

The Director of Digital Experience (DDE) reports to the Chief Marketing Officer and is responsible for spearheading the development, implementation, and evolution of integrated digital programs that enhance visitors’ experience of the Fine Arts Museums of San Francisco. The DDE leads a team overseeing a comprehensive range of digital initiatives in support of the Museums. Through leadership of the Museums’ digital platforms, the DDE increases public awareness of and engagement with the Museums’ brand, exhibitions, collection, educational content, and public programs, while supporting earned and contributed revenue goals. The role leads deployment of key initiatives across digital channels, including the website, social media, web apps, film, and exhibition content, aligned with the goals of Marketing, Communications, Visitor Experience, Curatorial, Public Programs, Collections, Development, and other teams.

Responsibilities

  • Spearhead the development, implementation, and evolution of integrated digital programs that enhance the visitor experience.
  • Lead a team responsible for a comprehensive range of digital initiatives supporting the Museums.
  • Lead the Museums’ digital platforms to increase public awareness of and engagement with the Museums’ brand, exhibitions, collection, educational content, and public programs.
  • Support the Museums’ earned and contributed revenue goals through digital initiatives.
  • Lead deployment of key initiatives across the website, social media, web apps, film, and exhibition content.
  • Align digital initiatives with the goals of Marketing, Communications, Visitor Experience, Curatorial, Public Programs, Collections, Development, and other teams.
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