Director of Digital Experience & Engagement

University of North Carolina School of the Arts•Salem, NC

About The Position

This role focuses on leading digital strategy and engagement within a complex organization, likely in higher education or a similar sector. The Director will oversee digital communications, manage campaigns for various audiences, and handle urgent communications across digital channels.

Requirements

  • Bachelor’s degree in a discipline related to the area of assignment, or equivalent combination of training and experience.
  • All degrees must be received from appropriately accredited institutions.

Nice To Haves

  • Seven or more years of progressively responsible digital communications experience, including at least two years of formal staff supervision.
  • Experience leading digital strategy and governance in higher education, the arts, a public institution, or another complex, decentralized organization.
  • Experience working within enterprise content management environments; information architecture; usability testing; HTML and CSS; accessibility practices; GA4; SEO; and digital workflow tools.
  • Experience planning and evaluating integrated campaigns serving multiple audiences, including prospective students, patrons, alumni, donors, and internal stakeholders.
  • Experience supporting urgent, issues-management, or crisis communications across social and web channels.
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