Manager of Digital Experience

Louisiana State University

1d•Onsite

About The Position

The Manager of digital experience is responsible for leading the strategy, optimization, governance, and overall performance of LSU OCE’s digital web experience across online.lsu.edu, ce.lsu.edu, and promo.online.lsu.edu. This role oversees the planning, prioritization, and execution of website updates and enhancements that support enrollment growth, user experience, brand consistency, and organizational objectives across more than 500 webpages and 4 million annual visits. The position serves as the central point of ownership for LSU OCE web operations, ensuring all digital initiatives align with institutional priorities, UX/UI best practices, accessibility standards, SEO strategy, and established brand guidelines. This position also leads cross-functional collaboration with IT, Marketing, Recruitment & Retention, Continuing Education, and other stakeholders while supervising and developing the Website Designer to foster a collaborative and high-performing team environment. Additionally, the role oversees the ongoing evolution of LSU OCE’s web design system and digital standards, using data-informed decision-making, technical audits, and continuous optimization efforts to enhance website functionality, scalability, user engagement, and conversion performance tied to enrollment goals.

Requirements

Bachelor's degree with 3 years of experience
Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of experience specified in the job description.
Artistic Vision
Audience Engagement
Brand Stewardship
Collaboration
Communication
Content Development
Detail-Oriented
Project Management

Nice To Haves

Bachelor's degree with 5 years of experience
web design
web development
responsive design

Responsibilities

Owns the pipeline of website updates and enhancements across LSU OCE’s subdomains (online.lsu.edu, ce.lsu.edu, promo.online.lsu.edu). Define, evaluate and prioritize requests based on business impact, enrollment goals, brand standards, and adherence to the established design system. Ensure consistency, scalability, and quality across 500+ pages and 4M+ annual visits. Own and continuously optimize conversion performance tied to enrollment goals through data-informed decision-making. 35%
Lead and develop the Website Designer, ensuring alignment with organizational priorities, brand standards, and performance expectations. Provide ongoing coaching, performance feedback, and professional development to elevate individual and team impact. Foster a collaborative, accountable, and solutions-oriented team environment. 20%
Lead cross-functional alignment across IT, Recruitment & Retention, Continuing Education, Marketing, and other stakeholders to intake, vet, and execute website updates. Serve as the central point of ownership for ensuring all web changes align with brand guidelines, UX/UI best practices, and institutional priorities. Ensure strong and consistent representation of LSU, LSU OCE, and its family of institutions. 15%
Act as the authority of the web design system and digital brand standards. Ensure all web properties adhere to established guidelines, maintaining a cohesive and professional user experience. Define and evolve standards to improve scalability, usability, and visual consistency. 15%
Own proactive website performance audits, ensuring content consistency, search engine optimization (SEO), and compliance with web accessibility standards. Use data to evaluate performance, identify opportunities for improvement, and implement solutions to enhance site functionality and user experience. 10%
Other Duties as Assigned. 5%