Digital Content Strategist

Johnsonville • Sheboygan Falls, WI

1d

About The Position

Johnsonville’s US Business is seeking a versatile, forward-leaning digital marketing expert with a strong content foundation. The role focuses on writing compelling, search-friendly copy that drives results across owned media channels and building the team’s capability in AI’s role in digital commerce, particularly search, content, and shopper behavior. Reporting to the Senior Manager of Digital Content, the position covers content development, traditional SEO, and AI discoverability.

Requirements

• Bachelor’s degree in marketing, digital marketing, advertising, communication, creative writing, or a related field.
• 3–5+ years of experience in digital content marketing and/or social media marketing in a brand or agency environment.
• Demonstrated experience writing and publishing SEO-optimized content across multiple channels.
• Familiarity with SEO tools such as Google Search Console, SEMRush, or related tools.
• Active personal engagement with AI tools.
• Working knowledge of social media platforms such as Meta and TikTok.
• Strong writing skills and the ability to adapt voice and format across channel types.
• Ability to interpret performance data, draw conclusions, and make recommendations.
• Highly organized, with the ability to manage multiple writing projects at once.
• A tinkerer’s mindset and a continual drive to improve.
• Deep curiosity about AI and its potential to alter the shopping experience.
• Eagerness to be a leading voice for a business that is curious about AI.
• Natural relationship-building skills and the ability to influence and collaborate across teams.
• Comfort with being candid, humble, and ready to learn.
• Must be at least 18 years old.
• Must be eligible to work in the country where the job is located without requiring sponsorship now or in the future.

Responsibilities

• Write and publish SEO-friendly, on-strategy content for owned media channels, including the website, email, and social media.
• Serve as the primary writer for product detail pages across key retail accounts, ensuring content is optimized for search.
• Own the product ratings and reviews program, monitor review health across retail platforms, and work with customer service to identify opportunities to respond to consumers.
• Monitor organic content performance across key retailer accounts and recommend and execute optimizations that improve the consumer experience.
• Stay current on keyword trends, search intent, and content gaps within the broader meat category.
• Partner with the Social Media Manager and paid media team to share search insights and content performance data that inform paid campaign strategy.
• Audit and monitor brand visibility in AI search platforms, including ChatGPT, Perplexity, Gemini, Claude, and emerging tools.
• Develop a regular AEO/GEO visibility report documenting how Johnsonville brands are represented across AI platforms.
• Test and analyze how the brand, products, and categories are represented in AI-generated responses.
• Build AEO and GEO expertise by learning from grocery CPG peers and regularly sharing insights with the broader team.
• Research retailer-specific agents, such as Kroger, Walmart, and Instacart, to educate the team and identify opportunities for brand visibility in agentic-led commerce.

Benefits

• Potential for a monthly bonus.
• 401(k) with a company match.
• Affordable medical, dental, and vision coverage.
• Flexible spending accounts.
• Disability and life insurance.
• Fertility and adoption assistance.
• Competitive paid time off.
• Paid parental time off.
• Access to a 24/7 onsite fitness center.
• Access to an onsite medical clinic.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level