Digital Content Producer

Carolina Biological Supply Co Corp • Burlington, NC

3d

About The Position

The Digital Content Producer creates, adapts, and optimizes content across the digital customer journey. This digitally fluent content role produces web content, product pages, landing pages, email, campaigns, articles, and other customer-facing experiences. The position applies SEO, AEO, accessibility, mobile-first, and brand standards to content, and uses research and performance insights to improve discoverability, usability, and engagement. The producer manages content in a CMS, owns assigned projects from brief through completion in partnership with the Senior Digital Content Strategist, and collaborates with designers, merchandisers, marketers, Digital Experience, and other stakeholders. Ongoing self-directed learning, applying feedback, and sharing useful knowledge with the team are also part of the role.

Requirements

• 1–3 years of experience writing or producing content for digital channels, including web, email, ecommerce, social, or other digital experiences.
• Demonstrated experience creating and optimizing content across multiple digital channels, including web, ecommerce, product pages, landing pages, email, campaigns, and educational content.
• Experience using SEO, analytics, search, and content performance insights to inform strategy and optimization.
• Experience working within a CMS, or willingness to quickly learn content management and publishing workflows.

Nice To Haves

• Bachelor's degree in English, journalism, communications, marketing, or a related field preferred.
• A background or degree in a scientific field is a significant plus.
• Experience translating complex, technical, or scientific information into clear and engaging content.

Responsibilities

• Write, edit, and update content for websites, ecommerce experiences, product pages, landing pages, email, campaigns, and other digital channels, including UX copy such as headlines, calls to action, navigation, and forms.
• Develop accurate, customer-focused product descriptions and content that communicate benefits, tell engaging stories, and maintain brand voice.
• Adapt core messaging across channels and formats while maintaining brand standards.
• Lead content development for product launches, promotions, campaigns, and growth initiatives, including priority print materials such as product guides, flyers, and collateral as needed.
• Apply SEO, AEO, accessibility, and mobile-first best practices to improve content discoverability, usability, and engagement.
• Conduct research and lead content audits, optimization projects, and ongoing content maintenance, using search, customer, and performance insights to inform decisions and testing.
• Manage and update CMS content, including metadata, alt text, page content, and publishing requirements.
• Use AI and content tools responsibly to support research, ideation, efficiency, and content production.
• Collaborate with designers, merchandisers, marketers, Digital Experience, and other stakeholders throughout projects.
• Own assigned projects from brief through completion, managing deliverables, timelines, and next steps in partnership with the Senior Digital Content Strategist.
• Stay current on content trends, digital best practices, SEO/AEO standards, and emerging AI tools through self-directed learning.
• Pursue relevant training, certifications, or educational opportunities to strengthen content, UX writing, and digital strategy skills.
• Seek feedback and apply it to improve craft and performance.
• Share knowledge, tools, and techniques with the team to help improve collective content capabilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level