Digital Content Producer - Wfsb

Gray Media•Rocky Hill, CT

About The Position

WFSB is seeking a Social & Streaming Producer to help break news, lead social conversations, and create compelling content across digital platforms. The role combines digital content production, social video creation, and streaming-show production, with a focus on breaking news, YouTube, and extending local journalism beyond traditional newscasts. The producer writes and publishes web stories, breaking-news updates, push alerts, and social posts; creates and edits vertical video; produces YouTube livestreams and streaming shows; and develops original social, streaming, and documentary-style projects. The position works with reporters, anchors, producers, and managers to turn journalism into digital storytelling. The schedule is Monday through Friday, or at the manager’s discretion.

Requirements

  • Strong vertical-video editing skills and news judgment.
  • Adobe Premiere skills and the ability to edit quickly under deadline.
  • Working knowledge of TikTok, Instagram, YouTube, and digital publishing.
  • Ability to manage breaking news, video production, and show logistics while maintaining focus on the story.
  • Creativity, initiative, and a strong interest in what makes people click, watch, and share.
  • Passion for reinventing how local news reaches its audience.

Responsibilities

  • Write and publish web stories, breaking-news updates, push alerts, and social posts.
  • Produce and post multiple vertical videos daily, with additional videos as breaking news requires.
  • Edit content for TikTok, Instagram, and other platforms.
  • Identify timely moments, interviews, and stories for social-first coverage.
  • Produce YouTube livestreams and create thumbnails and headlines to grow views, watch time, and revenue.
  • Book guests, develop topics, build rundowns, and produce live and recorded streaming shows from start to finish.
  • Pitch original social franchises, streaming series, and documentary-style projects.
  • Edit video for the web, create graphics and carousels, track performance, and distribute content across platforms.
  • Collaborate with reporters, anchors, producers, and managers on digital storytelling.

Benefits

  • Comprehensive medical, prescription drug, dental, and vision coverage
  • Health Savings Account with company contributions
  • Flexible Spending Account
  • Employer-paid life and disability benefits
  • Paid parental leave
  • Adoption and surrogacy benefits
  • 401(k) plan with matching and profit-sharing contributions
  • Employee Assistance Program
  • Voluntary benefits, including hospital indemnity, critical illness, accident insurance, and supplemental life insurance
  • Paid Time Off, including Relocation PTO
  • Focus on Caring
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