DIGITAL CONTENT PRODUCER

Vybond • Franklin, KY

13d • Onsite

About The Position

Vybond is seeking a creative, energetic, hands-on Digital Content Producer to build and elevate the company's digital presence across social media platforms. The role develops and executes Vybond's social media strategy and creates, films, edits, and publishes content that showcases the company's people, products, customers, brands, technical expertise, and culture. It offers the opportunity to establish and lead Vybond's social media presence and create content that strengthens its brands, supports profitable growth, and highlights the people, products, and innovation behind the company.

The Digital Content Producer serves as Vybond's primary digital content creator and storyteller, managing projects from concept and scripting through filming, editing, approval, and publication. The role creates product demonstrations, tutorials, interviews, customer stories, facility tours, manufacturing content, event coverage, and other short- and long-form content for social media, websites, e-commerce, customer training, and sales support. It involves regular visits to facilities, customer locations, job sites, distributor partners, trade shows, and training events, as well as safe work in manufacturing and active jobsite environments.

The role also edits and optimizes video and photography, creates graphics and promotional assets, maintains an organized digital asset library, and ensures content follows Vybond's brand guidelines, messaging standards, safety expectations, and review processes. The producer monitors social media performance, builds monthly dashboards, tests content approaches, and uses AI-enabled tools to improve production efficiency. Vybond provides professional content-creation equipment, editing software, and production resources; personal equipment may be used on an ad-hoc basis if it meets Vybond quality standards.

Requirements

• Bachelor's degree in marketing, Communications, Journalism, Digital Media, Business, or a related field, or equivalent relevant experience.
• 2–5 years of experience in social media management, videography, video editing, digital marketing, or content creation.
• Portfolio demonstrating successful video, photography, social media, and product-focused content.
• Strong filming, lighting, audio, photography, interviewing, and post-production skills.
• Experience managing business accounts on LinkedIn, Facebook, Instagram, YouTube, and TikTok.
• Excellent writing, editing, communication, organization, and project-management skills.
• Ability to work independently, manage multiple deadlines, and collaborate across functions.
• Comfort working safely in manufacturing facilities and active jobsite environments.
• Travel approximately 25–50% throughout North America to manufacturing facilities, customer locations, trade shows, and job sites for content capture and event support.
• Follow Vybond safety policies, PPE requirements, and customer-site safety protocols when capturing content.

Responsibilities

• Execute the social media strategy in alignment with Vybond's commercial growth objectives.
• Manage Vybond's presence across LinkedIn, Facebook, Instagram, YouTube, TikTok, and future digital platforms.
• Create monthly, quarterly, and annual content calendars and maintain a consistent publishing cadence.
• Build brand awareness and engagement across Vybond's business segments and brands.
• Use social media to support customer acquisition, lead generation, product education, recruiting, and employer-brand initiatives.
• Own content projects from concept and scripting through filming, editing, approval, and publication.
• Plan, stage, shoot, and edit product demonstration videos covering product features, installation methods, application techniques, problem-solving capabilities, and performance benefits.
• Create hands-on demonstrations of tapes, sealants, adhesives, HVAC products, Building & Construction solutions, and Consumer/DIY products for contractors, distributors, end users, and retail customers.
• Partner with Product Management, Technical Services, Sales, and R&D to translate technical product attributes into engaging visual demonstrations for social media, websites, e-commerce, customer training, and sales support.
• Produce how-to videos, installation tutorials, product comparisons, testing demonstrations, application success stories, and troubleshooting content.
• Plan, shoot, edit, and publish videos, photos, interviews, employee spotlights, facility tours, customer stories, manufacturing content, event coverage, and behind-the-scenes features.
• Visit manufacturing facilities, customer locations, job sites, distributor partners, trade shows, and training events to capture real-world applications.
• Serve as an on-camera host and/or producer when appropriate.
• Create short- and long-form content optimized for YouTube, LinkedIn, Instagram Reels, Facebook, TikTok, websites, and e-commerce product listings.
• Maintain an organized digital asset library of videos, photography, graphics, testimonials, project files, and approved content.
• Create recurring content highlighting manufacturing excellence, quality systems, engineering expertise, product innovation, operational improvements, and customer success outcomes.
• Edit, enhance, and optimize photo and video content for social, web, e-commerce, and other digital channels.
• Create graphics, basic motion elements, thumbnails, captions, and promotional assets.
• Create and optimize studio and e-commerce product photography and imagery for vybond.com, retailers, and digital marketplaces.
• Ensure content complies with Vybond brand guidelines, messaging standards, safety expectations, and review processes.
• Repurpose core content into platform-specific formats to extend reach and improve production efficiency.
• Optimize creative assets for organic engagement and paid social campaigns.
• Leverage AI-enabled content, editing, transcription, captioning, and creative tools to increase production efficiency while maintaining brand standards.
• Track follower growth, reach, impressions, engagement, video views, watch time, website traffic, leads, and recruiting engagement.
• Build monthly performance dashboards with takeaways, recommendations, and next actions.
• Monitor competitors, customer interests, platform changes, content trends, and emerging formats; test topics, formats, publishing times, calls to action, and channel mix.
• Maintain a consistent, credible, approachable Vybond voice across social channels.
• Monitor and respond to comments, messages, and questions with support from relevant internal teams.
• Amplify customer wins, company news, product innovation, technical expertise, and community involvement.
• Organize and maintain photo, video, and creative files, including naming, metadata, version control, archival, and asset libraries.
• Perform additional responsibilities as needed.
• Comply with Vybond safety policies, PPE requirements, and customer-site safety protocols while capturing content.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level