Digital Content News Producer - Wect

Gray Media • Wilmington, NC

10d

About The Position

WECT is seeking a digital-first content producer to create, publish, and optimize news and multimedia content for its digital, social, and streaming platforms. The role focuses on original, locally relevant storytelling for the Cape Fear Region and on presenting news in formats suited to each platform and audience. The producer works with newsroom colleagues, uses audience analytics to guide content decisions, and gathers and verifies information from officials and community sources.

Requirements

• Bachelor’s degree in journalism, communications, digital media, or a related field, or equivalent real-world experience producing digital content.
• Ability to create engaging, accurate content tailored to digital and streaming audiences, including social posts, vertical video, and quick-hit explainers.
• Ability to produce high-quality digital content quickly under deadline pressure.
• Strong news judgment and ability to adapt stories into effective headlines, visuals, and formats across platforms.
• Ability to collaborate with newsroom staff in a fast-evolving digital newsroom.
• Strong editorial, journalistic, organizational, and communication skills.

Responsibilities

• Create, curate, and showcase content for WECT’s digital platforms using strong editorial, journalistic, organizational, and communication skills.
• Write accurate, concise AP-style digital stories covering a range of topics.
• Produce and edit video and photo content, including video playlists, social clips, and photo galleries.
• Collaborate with news managers, producers, reporters, photographers, and the weather team to identify content needs and determine effective digital delivery.
• Publish stories and multimedia through the station’s Content Management System and follow SEO best practices.
• Lead the creation, planning, and execution of original, locally focused digital content.
• Manage and optimize content on Facebook, TikTok, and other social channels to increase engagement, grow the audience, and direct users to WECT websites, apps, and newscasts.
• Manage and monitor WECT social media accounts, post updates, engage with viewers, and respond to messages when appropriate.
• Use digital and social analytics to inform story selection, presentation, and distribution.
• Contact public officials, law enforcement, public information officers, and community members to gather and verify story information.

What This Job Offers

• Job Type: Full-time