DIGITAL CONTENT NEWS PRODUCER - WECT

FOX Carolina News • Wilmington, NC

13h

About The Position

WECT is seeking a digital-first producer to create, curate, publish, and optimize locally focused content across the station’s digital, streaming, web, and social platforms. The producer will write accurate, concise AP-style stories; create and edit video and photo content; and plan original digital content that serves the southeastern North Carolina community. The role works closely with news managers, producers, reporters, photographers, and the weather team to identify content needs and determine effective ways to deliver it. The producer will also use analytics to guide content decisions and contact officials, law enforcement, public information officers, and community members to gather and verify information. The position is based at WECT, which serves the Wilmington, North Carolina market.

Requirements

• Bachelor’s degree in journalism, communications, digital media, or a related field, or equivalent real-world experience producing digital content.
• Strong editorial, journalistic, organizational, and communication skills.
• Ability to write accurate, concise AP-style stories.
• Ability to produce engaging digital content, including social posts, vertical video, and quick-hit explainer posts.
• Ability to work under pressure and meet fast-breaking news deadlines while producing high-quality digital content.
• Strong news judgment and ability to translate community news into effective headlines, visuals, and formats across platforms.
• Collaborative approach to working with newsroom colleagues.
• Digital-first mindset, with an understanding of content for social, web, and streaming audiences.

Responsibilities

• Create, curate, and showcase digital content using strong editorial, journalistic, organizational, and communication skills.
• Write accurate, concise AP-style stories for WECT digital platforms on a wide range of topics.
• Produce and edit video and photo content for digital platforms, including video playlists, social clips, and photo galleries.
• Collaborate with news managers, producers, reporters, photographers, and the weather team to identify content needs and determine effective digital delivery.
• Publish stories and multimedia using the station’s Content Management System and follow SEO best practices.
• Lead the creation, planning, and execution of original, locally focused content tailored to WECT’s digital platforms.
• Manage and optimize content on Facebook, TikTok, and other social channels to drive engagement, grow audience, and direct users to WECT websites, apps, and newscasts.
• Manage and monitor WECT social media accounts, post updates, engage with viewers, and respond to messages when appropriate.
• Use digital and social analytics to inform story selection, presentation, and distribution strategies.
• Contact public officials, law enforcement, PIOs, and community members to gather and verify story information.

What This Job Offers

• Job Type: Full-time