Digital Content Coordinator, Valuetainment

ValuetainmentFort Lauderdale, FL

About The Position

Valuetainment is seeking an innovative and energetic Digital Content Coordinator who excels at amplifying content, particularly on YouTube. This role involves understanding content distribution and audience engagement to curate and present relevant digital content across various platforms while adhering to brand guidelines and maintaining a consistent online presence. The coordinator will research, edit, and integrate content from writers and designers, organize it for maximum customer usefulness, and stay updated on best practices. Responsibilities include analyzing content needs, studying consumption data to optimize strategy, and tracking metrics to measure success. A schedule for updates, archiving, and ongoing production will be developed.

Requirements

  • Must be able to source, evaluate, curate, and distribute content.
  • Must be able to develop and maintain a content calendar to plan the timing and distribution of curated content across different platforms.
  • Must be proficient in Microsoft Word and Excel.
  • Must have strong project management skills with the ability to handle multiple projects under tight deadlines; must be proactive with a high level of organization.
  • Must be able to monitor audience response to curated content, engage with comments and feedback, and adapt the curation strategy accordingly.
  • Must be able to utilize analytics tools to measure the performance of curated content, identify trends, and optimize future curation efforts.
  • Ensure all curated content aligns with the company's brand identity and style guidelines.
  • Must have the ability to effectively search and identify relevant content across various digital platforms.
  • Must be able to use critical thinking to evaluate the quality and credibility of information.
  • Must be proficient in using content management systems, social media platforms, and analytics tools.
  • Must possess the ability to summarize, paraphrase, and edit content to fit the desired format.
  • Must be able to leverage effective communication to convey information clearly and engagingly to the target audience.
  • Must have knowledge of current events, industry trends, and emerging digital content formats.
  • Must be able to manage multiple content sources and maintain a structured content calendar.

Nice To Haves

  • Bachelor’s degree in Film, Communications, Advertising, Political Science, or related field preferred.
  • 1+ years of streaming media distribution experience on YouTube is preferred.

Responsibilities

  • Conduct extensive online research to discover high-quality content across various platforms like news websites, blogs, social media, industry publications, and expert sources.
  • Monitor emerging trends and topics within their niche to stay current.
  • Analyze content for relevance, accuracy, credibility, and alignment with target audience interests.
  • Assess the quality of content based on writing style, presentation, and source reputation.
  • Select content that resonates with the brand voice and aligns with marketing objectives.
  • Categorize and tag content with appropriate metadata for easy retrieval and search functionality.
  • Create engaging content summaries or introductions to provide context for the curated pieces.
  • Design visually appealing presentations across different platforms like social media, company website, newsletters, or internal knowledge bases.
  • Share curated content through appropriate channels like social media posts, email newsletters, blog articles, or internal communication channels.
  • Schedule content releases strategically to maximize audience engagement.
  • Engage with the audience by responding to comments and fostering discussions around shared content.
  • Track key performance indicators (KPIs) like reach, engagement, and click-through rates to measure the effectiveness of curated content.
  • Analyze audience behavior to refine content strategy and improve curation efforts.

Benefits

  • Salary + Performance-Based Bonus
  • Comprehensive Benefits Package
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