Digital Marketing Coordinator & Content Creator

From The Earth • Santa Ana, CA

1d • Onsite

About The Position

From The Earth is a growing California's cannabis retailer and delivery operator. We are seeking a highly motivated marketing professional who is passionate about cannabis culture, consumer brands, digital marketing, and emerging technology. This person will own our digital presence — creating content, managing social channels, executing email campaigns, keeping our website current, and helping bring the From The Earth brand to life online and in the community. The Digital Marketing Coordinator & Content Creator will be responsible for day-to-day social media management, content production, website updates, email and SMS marketing, promotional coordination, and online brand execution. You will work directly with company leadership and have a real impact on how From The Earth shows up in the world. The ideal candidate is an active creator and consumer of social media content, comfortable on camera, creative with Canva and AI tools, highly organized, and excited about building something in a fast-paced cannabis retail environment.

Requirements

• Marketing, communications, content creation, social media, or related experience — recent graduates encouraged to apply
• Heavy personal user of Instagram, TikTok, and modern social platforms
• Proficiency in Canva (required)
• Experience using AI tools such as ChatGPT, Claude, Gemini, or Canva AI
• Comfortable appearing on camera and directing others for content creation
• Strong written communication and copywriting skills
• Highly organized with strong attention to detail — promo accuracy is critical
• Ability to manage multiple projects simultaneously and meet daily deadlines
• Reliable transportation; ability to work on-site in Santa Ana regularly
• Occasional evening and weekend availability may be required for events, content creation, product launches, and promotional activities
• Must be 21+ years of age

Nice To Haves

• Experience working in cannabis, retail, food & beverage, or a consumer brand
• Adobe Photoshop, Illustrator, or Premiere Pro experience
• Email marketing platform experience (Klaviyo, Mailchimp, or similar)
• Photography and videography skills — ability to shoot and edit content independently
• WordPress or website management experience
• Knowledge of cannabis advertising compliance and platform restrictions

Responsibilities

• Capture daily photo and video content using iPhone or camera — in-store, product, and team-focused
• Film and edit short-form video content for Instagram Reels, Stories, and TikTok
• Conduct employee spotlights, vendor features, and product showcase content
• Maintain a weekly content calendar with planned posts, promos, and campaigns
• Must be comfortable appearing in social media content and directing team members on camera
• Manage and publish daily content across Instagram, Facebook, Snapchat, Google Business Profile, and emerging platforms
• Monitor engagement and respond to comments and messages in a timely manner
• Stay current on cannabis marketing restrictions, social media trends, and platform changes
• Coordinate brand and vendor promotional content with the purchasing team
• Update website banners & promotional graphics
• Maintain job postings and recruitment listings across Indeed, LinkedIn, and other platforms
• Monitor the online customer experience across web and mobile
• Build and send daily promotional email campaigns
• Create SMS and push notification campaigns with proper audience segmentation
• Maintain promotional calendars and track campaign performance
• Optimize future campaigns based on open rates, click-throughs, and conversions
• Create graphics for in-store signage, displays, and vendor activations
• Support store events, community partnerships, and local outreach
• Assist with review generation and online reputation management
• Help execute product launches and clearance campaigns
• Deliver weekly performance reports covering social growth, engagement, email metrics, website traffic, and promotion results
• Track content production consistency and campaign execution accuracy
• Identify opportunities to improve engagement, follower growth, and online order volume

Benefits

• Work directly with company ownership and leadership
• Help shape one of California's growing cannabis retail brands
• Creative, entrepreneurial environment where your work is visible and valued
• Significant room for growth and advancement as the company expands
• Be part of a culture-first team that has been a pillar of Southern California cannabis since 2015

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed