Content & Digital Marketing Coordinator

Florida Gulf Coast University • Lexington, MA

1d • Onsite

About The Position

The Content & Digital Marketing Coordinator for the U.A. Whitaker College of Engineering (WCE) is responsible for the development and management of content related to marketing, communications, and events supporting student engagement and outreach across all WCE majors. This role plans and executes internal and external communications and maintains the website and social media for the college. The Content and Digital Marketing Coordinator supports event planning to enhance visibility and community connection. FGCU is building a culture of curiosity, commitment and collaboration. We value employees who successfully work with others and drive positive change through critical thinking and decisive action. If you thrive in an environment of innovation, accountability and mutual respect, you will find a good home here.

Requirements

• Professional full-time experience in marketing, public relations, social media, or website development.
• Experience with publishing, imaging, or graphics software (Photoshop).
• Proven ability to think strategically and approach challenges with creativity.
• Demonstrated track record of reliability, meeting goals, and holding oneself accountable.
• Strong interpersonal skills and experience working effectively across teams
• Knowledge of policies, procedures, and regulations pertaining to the position.
• Knowledge of marketing strategies and communication principles.
• Knowledge and experience designing, implementing and assessing the effectiveness of marketing strategies and promotional materials.
• Excellent interpersonal, verbal and written communication skills.
• Strong organizational skills and an ability to prioritize and complete simultaneous projects within deadlines.
• Skill in public speaking and delivering presentations to individuals and groups.
• Ability to work successfully as both a member of a team and independently with minimal supervision.
• Ability to work under pressure and meet close deadlines.
• Ability to interact in a professional manner with staff, faculty, students, and the community in a service-oriented environment.
• Ability to analyze problems and develop creative solutions to complex issues.
• Ability to design promotional and marketing materials including brochures, newsletters, posters, on-line banners, ads, reports, and web content.
• Ability to operate a personal computer for extended periods of time.
• Ability to think critically and creatively, have a high standard of integrity, and be motivated to incorporate best practices into the organizational structure.

Nice To Haves

• Master's Degree from an accredited institution in an appropriate area of specialization.
• Work experience in higher education.

Responsibilities

• Plans and executes marketing for WCE internal and external events.
• Provides creative leadership in generating original ideas for marketing and social media strategies that achieve strategic goals and are in-line with appropriate targets and timelines.
• Creates and circulates communications that highlight activities within the college, including faculty, staff, and students, tailored to the appropriate audience.
• Assists with strategic communication in liaison with the WCE dean’s office.
• Manages and designs the college websites and ensures they are maintained, updated, and evaluated for effectiveness.
• Develops publications for various audiences to include industry partners, prospective students at yield events, current students and alumni.
• Communicates with faculty, staff, and Academic Advisors about upcoming events and organizes class presentations.
• Provides consultation to faculty and staff who coordinate cocurricular events, and extra-curricular events.
• Develops materials for WCE Learning Hub, research projects and summer programs.
• Posts student events and service-learning opportunities to Eagle-Link.
• Coordinates with University Marketing to translate complex concepts into engaging and accessible content that highlight WCE events, showcase student success stories, and promotes WCE research and scholarship projects.
• Performs other job-related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level