NRTA Digital Community & Audience Growth Manager

AARP • Washington, DC

4d • $94,500 - $105,000 • Remote

About The Position

The Digital Community & Audience Growth Manager develops and leads AARP’s National Retired Teachers Association (NRTA) digital engagement strategy. The role leads digital engagement with the educator community through virtual events, email marketing, online community development, volunteer engagement pathways, social media outreach, webinars, new product development, and educator audience growth. It focuses on building relationships with educators, expanding participation, creating meaningful engagement opportunities, and connecting educators with AARP programs, volunteer opportunities, advocacy efforts, and state office initiatives.

The position integrates advocacy and community engagement work with internal and external teams and partners, and develops and executes campaigns that include grassroots mobilization and leadership. It also collaborates with management to identify opportunities to streamline processes and develop procedures that support the business unit or department. This position is designated as telework.

Requirements

• Bachelor’s degree in a related discipline or an equivalent combination of education and relevant experience.
• At least 3 years of experience building digital communities, advocacy, community engagement, grassroots organizing, or government relations.
• Experience developing community partnerships, leading volunteer initiatives, and executing advocacy or outreach campaigns.
• Excellent communication, relationship-management, and public-presentation skills, with the ability to engage diverse internal and external stakeholders.
• Regular and reliable job attendance.
• Effective verbal and written communication skills.
• Ability to exhibit respect and understanding of others to maintain professional relationships.
• Independent judgment in evaluating options and making sound decisions.
• Ability to occasionally lift up to 25 pounds.
• Ability to work effectively in a home office with moderate home-environment noise.
• AARP will not sponsor an employment visa for this position.

Responsibilities

• Identify issues of public policy and organizational importance, and develop and implement advocacy strategies at local, state, and federal levels in collaboration with cross-functional teams and internal and external partners.
• Collaborate with partners on advocacy campaign communication strategies; use direct-action organizing tactics and grassroots advocacy tools to build constituent support for legislative priorities.
• Work with staff, volunteers, members, and cross-organization teams to achieve community engagement goals at state and local levels.
• Establish the organization’s presence in targeted communities by engaging multicultural audiences, developing community partnerships, building volunteer capacity, and designing and executing community programs and events.
• Represent the organization and its interests to government agencies and media outlets, and build relationships with government representatives and elected officials to advance organizational goals.
• Establish strategic community partnerships and leverage internal and external resources to raise the organization’s visibility within communities.
• Develop and communicate persuasive narratives aligned with organizational priorities to diverse audiences, and represent the organization in public-facing settings.
• Serve as a subject-matter expert on state office advocacy issues, using data and input from diverse stakeholders; produce written reports or convene public meetings to share findings and best practices and advance solutions.
• Recruit, train, develop, and deploy volunteers in accordance with organizational goals; align volunteer interests with priorities, support volunteer needs, design engagement opportunities, and incorporate volunteer perspectives in strategic planning.

Benefits

• 401(k)
• 100% company-funded pension plan
• Health, dental, and vision plans
• Life insurance
• Paid time off, including company and individual holidays, vacation, sick, caregiving, and parental leave
• Performance-based and peer-based recognition
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level