Digital Communications Specialist

City Of Keller•Keller, TX
•$0 - $60,903

About The Position

Under the direction of the Communication & Public Engagement Manager, the Digital Communications Specialist assists in developing, implementing, and promoting the City’s initiatives, programs, events, and vision. The role supports citywide digital communications, branding and marketing, public and media relations, emergency communications, and budget and procurement activities. Duties are generally performed in an office environment, with possible participation in outdoor events and venues.

Requirements

  • Bachelor’s degree in Journalism, Public Relations, Marketing, Audio/Video Production, Communications, Public Administration, or a related field.
  • Five to seven years of work-related experience.
  • Excellent oral and written communication skills, including mastery of English usage, grammar, spelling, punctuation, and vocabulary.
  • Substantial independent judgment and decision-making ability.
  • Competence with Microsoft Word, Excel, Outlook, Adobe Acrobat, Adobe Creative applications, and various social media platforms.
  • Competence in website development, including Content Management System software.
  • Competence in print and video technology, development, production, and editing.
  • Ability to read job-related correspondence, contracts, professional and industry literature, spreadsheets, and analyses.
  • Ability to understand and develop computer models for cost analysis and prepare financial and budgetary reports.
  • Ability to research, compile, and analyze data and present findings to management in an acceptable format.
  • Ability to monitor and assess operations, workload, projects, and team performance.
  • Ability to establish and maintain effective working and professional relationships with City employees, public officials, contractors, consultants, vendors, media, and the public.
  • Ability to work after hours, meet deadlines, work under high demands and short time constraints, handle a fast-paced work environment, meet timelines, and multitask effectively.
  • Ability to remain up to date on Federal, State, and City regulations, best practices, and policies affecting the division and job-related activities.
  • Attention to detail, accuracy, and safety.
  • Valid Texas Class C driver license.
  • Must pass post-offer pre-employment processes and procedures, including drug screening, physical examination, and applicable background checks.

Nice To Haves

  • Local government and/or public relations experience is preferred.

Responsibilities

  • Research, write, produce, and edit video presentations and content.
  • Develop and manage the City’s social media and other digital communication platforms, monitoring trends, algorithms, and legal considerations.
  • Design and update information on the City’s website, government access channel, and digital displays, and prepare content for advertisements and publications.
  • Assist with branding and marketing, including strategic planning and implementation across various media.
  • Assist with developing and implementing City policies, including training staff and elected officials as directed.
  • Work with City departments to promote their initiatives, programs, events, and goals, and assist with department metrics and analytics reports.
  • Assist with developing and distributing news releases and foster positive media relations.
  • Participate and train in emergency management operations as a Public Information Officer, and serve as the City spokesperson when directed.
  • Assist with preparing and administering the annual budget, including forecasting division expenditures and coordinating equipment and marketing needs with other departments.
  • Follow procurement processes and procedures.
  • Perform additional duties as assigned.
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