Digital Communications Automation Specialist

Centene Corporation•Remote-MO, MO

11d•$70,100 - $126,200•Remote

About The Position

The Digital Communications Automation Specialist develops digital content using Salesforce Marketing Cloud (SFMC) or a similar communications platform as part of the member engagement and communications team. The role manages a cross-functional communications calendar and coordinates communication deployments. The specialist creates engaging email, text, and other digital communications; designs layouts and selects imagery and icons; develops web content and calls to action; builds automated journeys and engagement paths; and troubleshoots platform issues. The role also analyzes communication metrics, prepares reports for leadership, recommends improvements, and tests communication approaches to assess their effectiveness. The position is described as 90% remote with 10% travel for in-office meetings and training. A bachelor’s degree in business administration, marketing, computer science, or a related field is required, along with at least four years of experience with Salesforce Marketing Cloud or a similar automation system. A Salesforce Marketing Certificate is preferred but not required.

Requirements

Bachelor’s degree in business administration, marketing, computer science, or a related field.
At least four years of experience with Salesforce Marketing Cloud or a similar automation system.
HTML and SQL skills for email and SMS builds; AMPscript is preferred.
Knowledge of HTML and a modern programming language.
Knowledge of data validation, opt-outs, and regulated communications.
Knowledge of computer science, communication best practices, and creativity.
Strong troubleshooting and analytical skills.
Strong project management and communication skills.

Nice To Haves

Experience with Journey Builder, Automation Studio, Content Builder, MobileConnect, or campaign reporting.
AMPscript skills.
Salesforce Marketing Certificate; preferred but not required.

Responsibilities

Develop engaging digital content for email, text, and other communications.
Create communication layouts and select imagery and icons within a communications platform.
Develop web content and functionality for calls to action to connect communications to the correct destinations and drive traffic.
Analyze communication metrics and test approaches to assess effectiveness.
Develop and analyze reports on communication performance for leadership and recommend improvements.
Troubleshoot technical issues with the platform and build automated journeys.
Conduct communication tests and build different engagement paths to identify effective approaches.
Manage the cross-functional communications calendar and coordinate communication tactics and deployments to reduce overlap and ensure requirements are met.