Digital Communications Manager

Oklahoma City Public Schools•Oklahoma City, OK

About The Position

The Digital Communications Manager leads the development and execution of OKCPS digital communications strategies to inform, engage, and connect employees, families, students, and the community. The manager oversees the district’s social media presence and creative content strategy, leads visual and multimedia storytelling, evaluates communications effectiveness through analytics, and supports internal communications, employee engagement, and family and community engagement initiatives. The position collaborates across schools and departments to ensure digital communications are accessible, timely, and aligned with district priorities, Board Goals and Guardrails, and student outcomes. It also coordinates communications campaigns and creative projects, maintains district digital channels and standards, supports stakeholder engagement and partnerships, and contributes to communications during emergencies and other time-sensitive situations. The role reports to the Director of Strategic Communications. This is an exempt position with 242 work days and an FTE of 1.0. Compensation is based on Salary Schedule 804, with step placement based on experience.

Requirements

Bachelor’s degree in journalism, communications, public relations, marketing, digital media, or a related field.
Four years of progressively responsible experience in communications, public relations, social media, marketing, or a related field.
Experience developing and executing digital communications, social media, and content strategies.
Demonstrated experience managing professional social media accounts, including Facebook and Instagram.
Strong writing and editing skills, including knowledge of AP style.
Experience using analytics to measure performance and inform communications strategy.
Ability to develop compelling written, visual, and multimedia content for diverse audiences.
Strong interpersonal skills and ability to collaborate effectively with schools, departments, families, and community stakeholders.
Ability to lead multiple projects, prioritize competing needs, and meet deadlines in a fast-paced environment.
Experience with content management systems, digital accessibility, and communications best practices.
Strong attention to detail and ability to maintain consistent branding, voice, and messaging.
Ability to work in a fast-paced environment.
Ability to work flexible hours, including evenings and weekends.

Nice To Haves

Experience in K–12 education, government, nonprofit, or another public-facing organization.
Experience communicating with multilingual and diverse audiences.
Experience with internal communications or community engagement.
Experience working in diverse, multilingual, urban educational environments is highly desirable.

Responsibilities

Own and manage the district’s Facebook and Instagram accounts, including content planning, scheduling, publishing, and monitoring.
Maintain a social media content calendar aligned with district priorities, events, campaigns, and key dates.
Monitor social media analytics and use data to evaluate reach, engagement, and content effectiveness.
Manage and maintain the district’s internal website, keeping information current, organized, and useful to employees.
Write and execute communications and engagement campaigns for schools, departments, and district initiatives.
Coordinate photography, videography, graphic design, printing, and other creative deliverables through project completion.
Manage multiple communications and engagement projects, timelines, and deliverables.
Establish and promote digital communications standards and best practices for schools and departments.
Assist with media requests and events as needed.
Stay current on social media platforms, digital technologies, accessibility requirements, and communications trends.
Research vendors, request quotes, and coordinate with vendors through project completion.
Collect and organize campaign data, evaluate engagement initiatives, and use findings to refine strategies and systems.
Develop human-interest stories highlighting student learning, achievement, and opportunities across OKCPS.
Create content for social media, internal communications, newsletters, press releases, media advisories, email, and other platforms.
Translate district initiatives, student outcomes, and academic priorities into clear, accessible information for families, staff, and the community.
Develop communications that connect district work to OKCPS Goals and demonstrate impact for students.
Support efforts to help families understand and engage in their students’ learning and educational experience.
Use communications data and engagement trends to identify opportunities to improve family understanding and engagement.
Create content that authentically reflects the students, families, employees, and communities served by OKCPS, maintaining a consistent and recognizable district voice.
Support opportunities to gather family and community feedback and elevate stakeholder voices in district communications and engagement.
Strengthen relationships with families, community organizations, and district partners through consistent communication and engagement.
Serve as a brand champion and assist schools and departments in maintaining district brand standards, including for school apparel and materials.
Ensure branding and messaging align with district goals, vision, and mission across social media, print, video, and internal communications.
Support communications and engagement efforts that strengthen belonging, equity, trust, and connection across OKCPS.
Support family engagement, community partnerships, volunteer efforts, events, and other district initiatives.
Assist with volunteer applications, including approvals, denials, and follow-up with applicants and schools.
Support partnership requests from initial request through approval, including gathering information, coordinating reviews, and communicating next steps.
Coordinate new and renewing MOUs, including routing for review and signatures and tracking their status.
Support assigned family and community engagement projects through planning, communication, logistics, and follow-up.
Support outreach to families, schools, and community partners through communications, promotional materials, and event information.
Plan employee engagement efforts, including appreciation, recognition, and team-building activities, and develop communications that keep employees informed and connected.
Serve as a liaison for schools and departments and coordinate projects and responses across the Communications and Engagement team.
Handle sensitive, complex, and confidential information with discretion and sound judgment.
Write, edit, and approve content for social media, internal and family communications, newsletters, presentations, and other district materials.
Ensure digital content follows district branding, editorial, accessibility, and communications standards.
Support communications during emergencies, high-profile events, and other time-sensitive district situations.
Collaborate with the Strategic Communications Director and other Communications & Engagement team members to coordinate messaging, campaigns, and communications priorities.
Track and report digital communications outcomes and recommend strategies for continuous improvement.
Perform other duties as assigned in support of district communications and engagement priorities.