Digital Channel Lead Analyst

Citi • Irving, TX

1d • $114,720 - $172,080

About The Position

Citi is seeking a dedicated, highly skilled Digital MarTech lead to help implement and advance marketing technology platforms and tools that support Consumer Banking’s vision for always-on, personalized marketing. The role informs, plans, and delivers marketing technology tools to drive customer and prospect acquisition and engagement across channels. It requires deep understanding of one or more marketing technology domains and their architecture, including content management, orchestration and personalization, or data management platforms.

The role manages platform lifecycles, supports cross-functional digital projects, and helps ensure platform performance, stability, and seamless user experiences. The product manager works with marketing, analytics, risk, technology, product, and design stakeholders to deliver digital-first solutions aligned with business objectives and customer engagement goals.

Requirements

• 6–10 years of experience implementing and managing MarTech capabilities across data, offer, content, and orchestration domains.
• Experience with marketing technology architecture, backend systems, data dependencies, and front-end interfaces required to implement and execute digital marketing campaigns.
• Customer-centric, technology-savvy product leadership experience driving technical and operational teams toward solutions that deliver strong experiences and efficient operational processes.
• Proficiency in Agile/Scrum methodologies.
• Strong analytical skills for evaluating digital performance, user behavior, and platform metrics.
• Excellent communication, collaboration, and organizational skills, including the ability to explain complex concepts to non-technical stakeholders.
• Bachelor’s or university degree.

Nice To Haves

• Master’s degree preferred.
• Familiarity with front-end development (HTML, CSS, JavaScript), APIs, and integrations across MarTech and AdTech tools.
• Deep understanding of one or more of the following technologies and their architecture: content management platforms such as AEM and generative AI tools; orchestration and personalization platforms such as Google Ad Manager, Pega, Zeta, Adobe Target, Persado, Stensul, and Adobe Experience Platform; data management platforms such as AWS, Snowflake, and CDPs.

Responsibilities

• Oversee Google Ad Manager to ensure it meets business requirements, user needs, and performance expectations.
• Integrate data and content platforms with commerce advertising platforms, including Google Ad Manager and LiveRamp, to enable onsite and offsite marketing.
• Steer platform design, development, testing, deployment, and maintenance, including data ingestion and processing and enabling real-time audiences using a Customer Data Platform and Adobe Journey Orchestration.
• Manage platform optimization, regular upgrades, feature enhancements, and content performance tuning.
• Liaise with third-party vendors and support teams to ensure efficient platform operation.
• Implement and manage tools to monitor and optimize platform performance.
• Provide guidance and training to content authors, designers, and developers to maintain consistent quality and usability standards across digital content.
• Enforce content, usage, and permissions governance policies to support security, data privacy, and regulatory compliance.
• Identify and evaluate technologies, tools, and trends in the data domain and recommend solutions to enhance data platform capabilities and value.
• Track, measure, monitor, and manage MarTech platform performance, availability, and usage.
• Act as a change management champion, educating the marketing organization on leveraging new capabilities to support its strategy.

Benefits

• Medical, dental, and vision coverage.
• 401(k).
• Life, accident, and disability insurance.
• Wellness programs.
• Paid time off, including vacation, sick leave, and paid holidays.
• Eligible employees may receive discretionary and formulaic incentive and retention awards.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior