Digital Channel Manager

Zymo Research Corporation•Tustin, CA

12h•$110,000 - $125,000•Onsite

About The Position

Zymo Research is seeking a Digital Channel Manager to lead the strategy, performance, and optimization of its key digital growth channels. This player-manager role owns paid media strategy and paid search performance, SEO/AEO strategy, channel insights, reporting, optimization, and budget recommendations. The manager also provides performance guidance across related organic channels, including email, organic social, content distribution, landing pages, and nurture paths. The role combines strategic leadership with hands-on performance oversight: setting strategy, guiding execution, diagnosing results, managing a direct report, and driving continuous improvement. The manager works closely with analytics, CRM, web, development, creative, integrated campaigns, product marketing, commercial, sales, and scientific communications stakeholders to align digital channels with customer needs, campaign priorities, and commercial goals. Zymo Research provides research tools and products for scientific fields including DNA, RNA, epigenetics, microbiomics, protein, and yeast-based research. The position is onsite at Zymo Research in Tustin, California. The estimated annual base compensation range is $110,000 to $125,000 at the time of posting; final compensation is based on factors including location, experience, knowledge, skills, and abilities.

Requirements

7+ years of experience owning digital channel strategy, performance marketing, paid media, or growth marketing strategy; experience should extend beyond campaign execution.
Deep hands-on Google Ads experience, including search campaign architecture, keyword strategy, bidding, conversion tracking, quality score, and optimization.
Proven ability to set paid search and digital performance strategy, including budget allocation, channel mix, testing plans, and performance recommendations.
Experience managing paid media budgets with accountability for ROI, CPA, CPL, ROAS, pipeline contribution, revenue impact, or similar business metrics.
Strong analytical judgment and ability to diagnose performance issues across targeting, keywords, creative, landing pages, tracking, messaging, offers, funnel quality, and market fit.
Working knowledge of SEO and how paid media, organic search, email, social, content, landing pages, retargeting, and nurture paths work together to drive acquisition and conversion.
Experience using dashboards, campaign reports, analytics platforms, and marketing performance data to generate strategic recommendations.
Clear communication skills and ability to translate data into actionable guidance for leadership and cross-functional teams.
2+ years of experience managing or directing at least one direct report, contractor, agency, or channel specialist.

Nice To Haves

B2B marketing experience, especially in technical, scientific, healthcare, biotech, life science, SaaS, or complex product environments.
Familiarity with GA4, Google Tag Manager, UTM governance, CRM tracking, pixel management, attribution, and broader marketing measurement infrastructure.
Experience with LinkedIn Ads, YouTube, display, retargeting, third-party media partners, and paid social strategy.
Familiarity with AEO, AI search visibility, answer engine optimization, and landing page conversion optimization.

Responsibilities

Own strategy and performance for paid digital channels, including Google Ads, paid social, YouTube, display, retargeting, and third-party media.
Lead campaign architecture, keyword strategy, budget recommendations, bidding strategy, audience targeting, conversion tracking, and optimization.
Lead SEO and AEO strategy in partnership with web, content, and scientific communications teams, improving visibility across traditional search, AI-driven answer engines, product pages, application pages, campaign pages, and technical content.
Evaluate how paid media, SEO, email, organic social, content, landing pages, and nurture paths work together across the customer journey, and provide performance guidance to channel owners.
Own channel-level reporting and turn performance data into clear recommendations; diagnose performance, explain contributing factors, and recommend changes.
Partner with analytics, CRM, web, and development stakeholders to improve tracking integrity across GA4, Google Tag Manager, UTMs, pixels, forms, landing pages, campaigns, and CRM handoffs.
Ensure marketing performance data is reliable, actionable, and connected to business outcomes.
Manage and develop one direct report initially.
Partner with Creative, Web, Integrated Campaigns, Product Marketing, Commercial, Sales, and Scientific Communications to align digital channels with customer needs, campaign priorities, and commercial goals.
Establish repeatable planning, QA, optimization, and reporting practices to improve consistency, accountability, and speed across digital programs.