Digital Product & Channel Manager

Fifth Third Bank•Cincinnati, OH

About The Position

The Digital Product and Channel Manager manages digital product features from ideation through production release in an Agile development environment, monitors key metrics, and develops innovative digital solutions intended to build trust and exceed customer expectations. The role works closely with design, technology, analytics, and line-of-business partners to align product work with business objectives and deliver customer and business value. It is accountable for identifying, assessing, managing, monitoring, and reporting risks while following bank policies and procedures and supporting a positive customer experience. The position drives the strategy and roadmap for mobile and browser product experiences; evaluates and prioritizes product work; supports Agile delivery; and uses customer research to identify needs and validate solutions. It partners across business, operational, legal, compliance, information security, fraud, design, and user experience teams. The manager also monitors product performance, establishes annual goals, communicates with stakeholders, provides product information for servicing and contact-center training, and keeps current with industry trends. The role includes supervisory responsibilities such as providing timely and constructive performance feedback, developing employees, supporting talent and succession planning, and recognizing employee accomplishments. The work is based in a normal office environment, includes extended viewing of a CRT screen, and requires approximately 25% domestic travel.

Requirements

  • Bachelor's degree.
  • 5–7 years of related experience.
  • Demonstrated success in strategic development and program execution with consumer and business banking digital products.
  • Strong digital product management background.
  • Strong analytical skills, including the ability to work through complex concepts and data and present well-thought-out, simple solutions.
  • Ability to self-motivate and work effectively independently and with different teams.
  • Strong presence and ability to interact with and influence all levels of the organization.
  • Ability to travel approximately 25% domestically.

Nice To Haves

  • Experience working in Agile development.
  • Ability to have fun, willingness to try new things, and a desire to challenge the status quo.
  • Collaborative approach, intellectual curiosity, and creative problem-solving skills.
  • Experience with digital banking products such as money movement, online bill payment, transfers, payments, credit/debit cards, self-service features, authentication, and alerts.

Responsibilities

  • Drive the strategy and roadmap for improving digital product experiences across mobile apps and browser.
  • Assess value, develop business cases, and prioritize stories, epics, and themes to focus work on maximum value aligned with product strategy.
  • Collaborate with the Agile Scrum team on new feature development, including backlog building, reviewing and approving user stories, sprint support, and QA testing.
  • Participate in Agile team ceremonies, including sprint reviews and demos.
  • Work with the research team to define and implement usability testing, concept validation, and co-creation studies to identify customer needs and solutions.
  • Partner with design and user experience colleagues to deliver intuitive, customer-research-led UX/UI.
  • Lead and manage cross-functional teams to obtain buy-in, approval, and guidance from lines of business, operations, legal, compliance, information security, fraud, and related functions.
  • Track and monitor key performance indicators.
  • Establish annual product goals and objectives.
  • Provide ongoing transparency and communications to line-of-business partners and key stakeholders.
  • Maintain and provide product information to servicing partners for contact-center training documentation.
  • Monitor industry trends and participate in industry forums, professional associations, and conferences.
  • Provide employees with timely, candid, and constructive performance feedback and develop them to their fullest potential.
  • Support talent-pool development, bench strength, and succession planning; recognize and reward employee accomplishments.
  • Identify, assess, manage, monitor, and report risks while operating within the Bank's risk appetite and following policies and procedures.

Benefits

  • Comprehensive benefits programs supporting employees' physical, financial, emotional, and social well-being.
  • Eligibility to participate in an incentive compensation plan, with payments based on company, line-of-business, and/or individual performance.
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