Digital Campaign Coordinator

Townsquare Ignite•Rockford, IL

6h•$50,000 - $60,000•Onsite

About The Position

Townsquare Ignite, founded in 2010, offers a suite of digital products and solutions including owned and operated digital properties, a proprietary digital programmatic advertising platform, and an in-house demand and data management platform that collects valuable proprietary first-party data. It is the fastest-growing revenue and profit driver for Townsquare Media. The Digital Campaign Coordinator is a crucial role that acts as the technical link between sales and the centralized buying team. This collaborative position involves supporting clients in meetings, creating proposals, and working with internal teams to ensure seamless campaign launches, ongoing client support, and campaign optimization. The ultimate goal is to drive accelerated sales and reduce campaign cancellations.

Requirements

Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
Exceptional Communicator. Experience taking the lead in interdepartmental projects.
Experience with digital ad messaging best practices (does not build the ads)
Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
1+ years experience in digital advertising
4-year college degree or comparable work experience required

Responsibilities

Support Client Discovery & Pitch Efforts: Participate in client needs analyses (CNAs) and pitches, contributing strategic recommendations, ad examples, and creative ideas that align with campaign goals.
Deliver Responsive & Insightful Support: Respond to inquiries within 24 hours, providing data-driven insights and proactive communication to strengthen client and sales team relationships.
Develop & Deliver Strategic Proposals: Collaborate with sales teams to define objectives, KPIs, and targeting strategies; conduct market research using tools like Dstillery, Ad Mall, and SEM Estimates; and create compelling, well-formatted proposals that align with client goals, brand voice, and sales objectives.
Proposal Creation: Develop and format compelling proposals for client opportunities, ensuring alignment with brand voice and sales objectives.
Website Updates for Live Events: Manage and update website content to promote upcoming live events, including event schedules, registration links, and promotional assets.
Event Signage Design & Production: Coordinate with designers and vendors to create event signage; oversee production timelines and ensure materials are ready for installation before live events.
Sales Support: Collaborate with sales staff to build and refine go-to-market (GTM) proposals, presentations, and post-event recaps.
Marketing Collateral Coordination: Ensure consistency of branding and messaging across digital and physical event materials.
Coordinate Campaign Setup & Execution: Gather and organize campaign details (targeting, geo, audience segments, etc.), confirm orders, and collaborate with Digital Campaign Managers to ensure accurate setup, pacing, and delivery of all placements.
Monitor Performance & Drive Optimization: Review Tapclicks data for accuracy, analyze campaign metrics, and provide actionable recommendations for optimization and upselling opportunities.
Foster Communication & Collaboration: Schedule and participate in client check-ins to review results and insights, address performance issues, and stay aligned on product updates and deliverables.