Digital Campaign Manager

C-Therm Technologies Ltd.•Fredericton, NB

About The Position

C-Therm is seeking a Digital Campaign Manager to oversee the complete process and hands-on execution of marketing campaigns for their thermal conductivity instrumentation platform. This role requires the individual to develop campaign plans, coordinate inputs, create or manage assets, set up and monitor digital activities, and manage the campaign from conception to launch and measurable pipeline impact. The ideal candidate will be able to translate technical details from product experts, publications, and customer interactions into clear, compelling stories for both technical and non-technical audiences. While not requiring deep technical expertise, the role demands curiosity to ask the right questions, structure to manage the campaign process, and skill to communicate complex information effectively.

Requirements

3-5 years of B2B marketing experience, ideally in technical or scientific instrumentation, industrial technology, laboratory products, materials science, or another complex technical environment.
Experience managing and executing multi-channel campaigns across channels such as email, phone, LinkedIn, events, content, paid digital advertising, and sales outreach.
Working knowledge of paid digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, or similar tools, including campaign setup, targeting, budget pacing, performance monitoring, and optimization.
Strong project management skills, with the ability to manage multiple workstreams, deadlines, contributors, and dependencies at once.
Excellent writing and communication skills, especially the ability to turn technical information into clear marketing content, email sequences, campaign scripts, and sales-facing messaging.
Proficiency with CRM systems, with Salesforce experience strongly preferred.
Experience with marketing automation, outreach tools, list building, paid media platforms, and campaign analytics.
Comfort using AI tools for content generation, research, workflow support, and campaign development.
A data-driven mindset and confidence tracking KPIs, identifying what is working, and recommending improvements.

Nice To Haves

Experience working with technical subject matter experts and translating complex product capabilities into simple, persuasive campaign messages.
Familiarity with scientific or academic publishing and peer-reviewed literature.
Experience with lead list building tools and data hygiene practices.
Video content coordination experience, including scripting and production management.
Experience in thermal analysis, materials testing, laboratory instrumentation, or related technical markets.

Responsibilities

Own the campaign lifecycle for specific application areas, from target market identification through planning, hands-on execution, launch, touchpoint management, reporting, and optimization.
Work with sales, technical subject matter experts, and leadership to define ideal customer profiles, target accounts, and campaign priorities for markets such as geothermal, polymers, thin films, thermal interface materials, and other materials science applications.
Coordinate the development of campaign assets, including video scripts, blog posts, LinkedIn content, brochures, application highlights, FAQ pages, webinar content, landing pages, and email or outreach sequences.
Execute core campaign activities directly where needed, including drafting copy, building outreach sequences, preparing campaign briefs, updating landing page content, coordinating creative inputs, and managing the details required to launch.
Build and maintain a strong library of application-specific proof points, including peer-reviewed publications, customer stories, testimonials, and use cases.
Design and manage campaign touchpoint sequences across channels such as email, phone, LinkedIn, distributor outreach, events, and targeted content.
Plan, launch, monitor, and optimize paid digital campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant paid media channels.
Support sales enablement by creating campaign-specific training resources, messaging templates, and application summaries for account managers and distributor partners.
Coordinate with distribution channels to share list builds, messaging, campaign assets, and outreach plans.
Track campaign performance against KPIs such as RFQs, RFIs by channel, engagement, pipeline velocity, customer acquisition cost, and campaign conversion points.
Use AI and marketing technology to support research, content development, campaign execution, reporting, and process improvement.
Maintain and improve the campaign SOP, documenting lessons learned after each campaign and refining the process for the next application area.
Manage and execute social media and search advertising in support of application campaigns.