Digital Campaign Specialist

Adastra Corporation•Markham, ON

1d•Remote

About The Position

We are seeking a highly skilled Digital Campaign Specialist to join our marketing team. This individual will take ownership of our digital marketing and campaigns for North America, with a focus on HubSpot, email marketing, and digital advertising. The ideal candidate is both strategic and hands-on, capable of designing, executing, and optimizing campaigns that drive engagement, lead generation, and pipeline growth across North America.

Requirements

Native or fully fluent bilingual proficiency in French and English, with exceptional written and spoken French communication skills required.
Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
3–5 years of experience in digital marketing with hands-on HubSpot expertise (workflows, email automation, reporting).
Experience with Account Based Marketing (ABM/ABP) usage in HubSpot.
Proven experience creating and executing email campaigns, newsletters, and nurture workflows.
Experience managing digital ads campaigns (Google Ads, LinkedIn Campaign Manager, or equivalent).
Strong analytical skills with the ability to translate data into actionable insights.
Excellent communication and project management skills.

Nice To Haves

Knowledge of B2B marketing best practices, particularly for North America markets.

Responsibilities

Design and manage workflows, automation, and campaign reporting in HubSpot.
Ensure data integrity, segmentation, and lead lifecycle management within HubSpot.
Provide training and support for the marketing team on HubSpot workflows, emails, and campaigns.
Develop and execute targeted email campaigns, newsletters, and nurture sequences.
Create event workflows, including pre-event promotions, registration nurture, and post-event follow-up.
A/B test subject lines, content, and CTAs to optimize performance.
Manage digital campaign tools to create and launch digital ads (search, display, social, etc.) across North America.
Collaborate with internal teams to design compelling ad creatives, messaging, and landing pages.
Monitor campaign KPIs and adjust targeting, messaging, and budgets to maximize ROI.
Track, analyze, and report on campaign performance and impact on pipeline.
Provide insights and recommendations for continuous improvement.