Digital Campaign Manager

Granicus•Remote,

2d•$83,000 - $100,000•Remote

About The Position

This position is your opportunity to join Granicus, the fastest-growing software provider for the public sector. This role will be integral to executing the marketing team’s strategic campaigns by building and implementing digital marketing campaigns across multiple channels and platforms. You will be a part of a hard-working team that values individual drive and initiative, as well as teamwork and comradery. At the end of every day, you will know that your work makes a difference. Our products and services improve the efficiency of government and the quality of people's lives, and you can join us in this important work. This role requires excellent skills, flexibility, attention to detail, organization, and ability to prioritize in a fast-paced and dynamic environment. The Digital Marketing Manager will report to the Director of Marketing Communications and will work closely with all areas of the marketing team. Granicus is looking for a collaborative and innovative digital marketer that has a strong grasp of current marketing trends and strategies and the ability to lead integrated digital marketing campaigns. Granicus is a remote first company. While we have virtual teams, you have the option for in-office work should you be located near one of our hubs. starting rate may vary by experience and/or location Granicus is subject to the Executive Order requiring employees of federal contractors to be fully vaccinated for COVID-19. Additional Information (Colorado only) Minimum salary $75,000-$85,000 + bonus + benefits Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired into our offices in Colorado.

Requirements

BS/MS degree in marketing or relevant experience
Proven working experience in digital marketing
Experience leading, managing, and optimizing organic search, paid search, display advertising, and social media while on a budget
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Experience in optimizing landing pages and user funnels
Strong analytical skills and data-driven thinking
Project management skills and an understanding of how to manage the priorities of multiple stakeholders
You possess the ability to work well in a fast-paced environment where functioning autonomously and collaborating as part of a team are equally important
You are a self-starter with the curiosity to expand the scope of assigned projects and tasks as needed
You are passionate and/or experienced in working with public sector entities
You have experience with 6sense

Responsibilities

Build, plan and implement a digital marketing strategy with organic search, paid search, display advertising, and social media
Maintain consistent brand messaging across all platforms
Identify trends and optimize spend and performance based on insights
Collaborate with internal teams to create landing pages and optimize the user experience
Recommend changes to website, content, linking and other factors to improve SEO positions for target keywords and optimizing campaigns
Measure and report performance of digital marketing campaigns and assess against goals (ROI and KPIs)
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Research and analyze competitor advertising links