Digital and Social Media Marketing Manager, Undergraduate Admissions
About The Position
Boston University Admissions seeks a creative, strategic, and data-driven Digital and Social Media Marketing Manager to lead digital marketing efforts that attract, inform, and engage prospective students and their families. The Manager will develop and implement a comprehensive digital and social media strategy that communicates the value of a Boston University education and supports recruitment and enrollment goals. This position oversees the Admissions website and social media presence, supervises student-led content development, and identifies opportunities to use emerging technologies and artificial intelligence to strengthen BU’s visibility and competitive position.
Requirements
- A bachelor’s degree and three years of experience with social media strategy and website management is required for this position.
- Strong writing and communication skills.
- Understanding of strategic digital marketing, preferably in higher education.
- A strong eye for captivating content and attention.
Nice To Haves
- Experience with HRML, CSS, WordPress, and Salesforce Marketing Cloud is a plus, but the department is willing to train these skills with the right candidate.
- Candidates who are selected as finalists will be asked to complete and submit a writing assignment as a component of the interview process.
Responsibilities
- Lead the strategy, development, and maintenance of the Admissions website, which includes more than 300 pages and serves approximately two million visitors annually.
- Develop compelling website content using text, graphics, photography, video, and other digital media.
- Ensure website content is accurate, accessible, current, and consistent with other University communications.
- Develop and implement social media strategy across Instagram, TikTok, YouTube, Snapchat, X, ZeeMee, and emerging platforms.
- Create, publish, and monitor content that supports student recruitment and enrollment goals.
- Analyze website, email, and social media performance to guide strategy and improve engagement.
- Identify opportunities to strengthen BU’s visibility across search engines, answer engines, and AI-powered platforms.
- Evaluate new technologies, AI tools, vendors, and industry practices that can improve effectiveness and efficiency.
- Collaborate with admissions and enrollment staff on digital recruitment and yield initiatives.
- Supervise student employees who create digital and social media content for BU Admissions.
- Manage the Admissions Staff Marketing Group and guide the development of an editorial calendar.
- Train and support staff responsible for WordPress content and review submissions for quality and consistency.
- Represent Admissions on the University’s Social Media Communicators Committee.
Benefits
- Generous benefits package including health, dental, life insurance, tuition remission, retirement plan, paid time off.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
