Digital and Social Media Marketing Manager, Undergraduate Admissions
About The Position
Boston University Admissions seeks a creative, strategic, and data-driven Digital and Social Media Marketing Manager to lead digital marketing efforts that attract, inform, and engage prospective students and their families. The Manager will develop and implement a comprehensive digital and social media strategy that communicates the value of a Boston University education and supports recruitment and enrollment goals. This position oversees the Admissions website and social media presence, supervises student-led content development, and identifies opportunities to use emerging technologies and artificial intelligence to strengthen BU’s visibility and competitive position.
Requirements
- Creative, strategic, and data-driven approach to digital marketing.
- Experience leading digital marketing efforts.
- Ability to develop and implement comprehensive digital and social media strategies.
- Experience overseeing websites and social media presence.
- Experience with content development, including text, graphics, photography, and video.
- Proficiency in analyzing website, email, and social media performance.
- Knowledge of emerging technologies and artificial intelligence in marketing.
- Experience collaborating with admissions and enrollment staff.
- Supervisory experience.
- Experience managing marketing groups and editorial calendars.
- Training and support skills for staff responsible for content management.
- Familiarity with WordPress content management system.
Nice To Haves
- Experience with Instagram, TikTok, YouTube, Snapchat, X, ZeeMee, and emerging platforms.
- Experience identifying opportunities to strengthen visibility across search engines, answer engines, and AI-powered platforms.
- Experience evaluating new technologies, AI tools, vendors, and industry practices.
Responsibilities
- Lead the strategy, development, and maintenance of the Admissions website, which includes more than 300 pages and serves approximately two million visitors annually.
- Develop compelling website content using text, graphics, photography, video, and other digital media.
- Ensure website content is accurate, accessible, current, and consistent with other University communications.
- Develop and implement social media strategy across Instagram, TikTok, YouTube, Snapchat, X, ZeeMee, and emerging platforms.
- Create, publish, and monitor content that supports student recruitment and enrollment goals.
- Analyze website, email, and social media performance to guide strategy and improve engagement.
- Identify opportunities to strengthen BU’s visibility across search engines, answer engines, and AI-powered platforms.
- Evaluate new technologies, AI tools, vendors, and industry practices that can improve effectiveness and efficiency.
- Collaborate with admissions and enrollment staff on digital recruitment and yield initiatives.
- Supervise student employees who create digital and social media content for BU Admissions.
- Manage the Admissions Staff Marketing Group and guide the development of an editorial calendar.
- Train and support staff responsible for WordPress content and review submissions for quality and consistency.
- Represent Admissions on the University’s Social Media Communicators Committee.
Benefits
- Remote work is dependent on performance and responsibility. This position is designated as remote-local. The successful candidate must reside within a 3-hour commuting distance of the University to attend occasional in-person events as required.
- Generous benefits package including health, dental, life insurance, tuition remission, retirement plan, paid time off.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
