Digital and Marketing Content Specialist

Minaris Advanced Therapies • Philadelphia, PA

1d

About The Position

The Digital and Marketing Content Specialist supports Minaris Advanced Testing’s digital presence, content development, and demand generation. The role translates complex scientific, analytical, and regulatory topics into clear, accurate, customer-focused content that strengthens brand visibility, supports commercial growth, and enables the Sales team. It is a hands-on position suited to a scientifically trained marketer or early-career scientific professional with strong digital aptitude, communication skills, and the ability to manage multiple projects in a fast-paced environment.

The Specialist supports website content and optimization, SEO/GEO, social media, nurture campaigns, marketing content, and sales enablement for the Testing portfolio. The role works with technical, regulatory, quality, legal, commercial, and marketing stakeholders, as well as external agency partners, to ensure content is scientifically accurate, commercially relevant, and aligned with Minaris’ brand voice. The position also provides occasional support for testing-related events and industry conferences, including attendance at selected global events as needed.

The role requires a strong scientific foundation in life sciences or a related field, clear technical communication, attention to detail, digital aptitude, organization, and the ability to manage competing priorities. The Specialist must comply with applicable FDA and worldwide quality and compliance regulations and established procedures, while maintaining data integrity and pursuing continued training and skill development. Regular and reliable attendance on a full-time basis is required.

Requirements

• Bachelor’s degree in life sciences, biology, molecular biology, immunology, virology, marketing, communications, or a related field.
• 2–4 years of experience, either hands-on in a laboratory setting or in commercial/marketing roles.
• Strong scientific foundation in biologics, biopharmaceutical development, analytical testing, biosafety testing, cell and gene therapy, immunology, molecular biology, virology, biochemistry, or a related field.
• Strong scientific writing, technical communication, or marketing communications experience gained through academic, internship, agency, industry, or postdoctoral work.
• Demonstrated ability to communicate scientific or technical topics clearly and accurately.
• Ability to understand and communicate complex scientific and technical concepts clearly for B2B life sciences audiences.
• Strong written and verbal communication skills.
• High attention to detail and ability to produce polished, accurate, brand-aligned content.
• Strong digital aptitude and comfort learning new systems, platforms, and tools, including LLMs.
• Working knowledge of CMS platforms, SEO principles, web analytics, social media platforms, and marketing automation tools.
• Ability to manage multiple projects, deadlines, stakeholders, and priorities simultaneously.
• Proactive problem-solving mindset and willingness to ask questions, recommend solutions, and move work forward.
• Strong organizational skills and ability to maintain content libraries, project trackers, and campaign documentation.
• Analytical mindset and ability to review performance data and recommend practical improvements.
• Experience managing multiple projects, deadlines, or stakeholders.
• Ability to comply with FDA and worldwide quality and compliance regulations and established procedures and protocols.
• Ability to uphold data integrity and prioritize ongoing training and skill development.

Nice To Haves

• Understanding of customer needs across biopharma, biotechnology, and cell and gene therapy markets.
• Familiarity with contract development and manufacturing organization (CDMO), contract research organization (CRO), or contract testing services environments.

Responsibilities

• Support digital marketing activities, including website updates, landing pages, campaign pages, and content optimization.
• Assist with SEO efforts, including keyword research, metadata updates, content refreshes, internal linking, and performance tracking.
• Create, edit, publish, and maintain web content using content management system platforms.
• Ensure web content accurately reflects Minaris’ capabilities, technical expertise, regulatory knowledge, and customer value.
• Monitor website performance using analytics tools such as Google Analytics 4 (GA4), and provide basic insights and optimization recommendations.
• Coordinate with internal stakeholders and external agency partners to execute digital projects on time.
• Identify opportunities to improve user experience, content clarity, and conversion pathways across digital touchpoints.
• Support development of Testing business marketing content, including website copy, landing pages, email campaigns, sales presentations, collateral, videos, and thought leadership articles.
• Translate complex scientific, analytical, and regulatory information into clear, accurate, customer-centric content.
• Work with technical and commercial stakeholders to ensure content is scientifically accurate, commercially relevant, and aligned with Minaris’ brand voice.
• Support content updates related to new service launches, assay capabilities, regulatory developments, and Testing portfolio priorities.
• Support social media planning, drafting, scheduling, and optimization.
• Develop LinkedIn-first content communicating Minaris’ technical depth, expertise, and role as a trusted partner to biopharmaceutical and cell and gene therapy customers.
• Assist with organic and paid social media campaigns, including copy development, asset coordination, audience setup, and performance tracking.
• Help develop content calendars aligned with campaign priorities, service launches, thought leadership, and commercial needs.
• Track social engagement metrics and identify ways to improve reach, clarity, and audience relevance.
• Provide occasional support for testing-related events and industry conferences, including logistics, digital promotion, and messaging and materials aligned with campaign objectives.
• Attend selected global industry events as needed to support brand presence, content capture, campaign activation, and commercial engagement.
• Manage multiple content, digital, and campaign projects while maintaining quality and timelines.
• Proactively identify project risks, content gaps, stakeholder needs, and process improvement opportunities.
• Coordinate reviews with technical, regulatory, quality, legal, commercial, and marketing stakeholders as needed.
• Communicate project status, next steps, timelines, and dependencies clearly.
• Contribute reliably and with attention to detail to integrated marketing campaigns.
• Maintain regular and reliable attendance on a full-time basis.
• Exhibit professional behavior with internal and external business associates consistent with company policies and practices.
• Embody Minaris Advanced Therapies values and align daily actions with department and company culture.
• Perform other duties as assigned.
• Ensure compliance with FDA and worldwide quality and compliance regulations in all work.
• Adhere to established procedures and protocols, prioritize continuous training and skill development, and uphold data integrity and operational excellence.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• Paid time off
• Tuition assistance
• Variable cash program (bonus or commission)
• Comprehensive benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level