Digital Analyst

Dialpad is seeking a Digital Analyst to join their Demand Generation Marketing team. The Digital Analyst will be responsible for analyzing SMB campaigns and programs, reporting, analyzing, and providing recommendations that make significant impacts on the business. The ideal candidate will have 2-4 years of marketing, web, or customer analytics experience, a solid understanding of multiple digital channels, and experience with using CRM and Business Intelligence tools. The role requires effective time management and project management skills, enthusiasm for cross-functional and collaborative work, and the ability to complete project requests independently when needed.

• Analyze the performance of campaigns and paid programs to identify areas for improvement, notable trends, and opportunities for efficiencies
• Perform campaign data analysis to understand the impact & ROI associated with each program to aid in the development of future strategies
• Work with cross-functional teams on the day-to-day execution of analytics projects & initiatives
• Generate reports, documentation, and insights as part of the analysis process
• Ensure quality and timeliness of results that meet expectations while balancing business needs with the appropriate level of analytical rigor
• Leverage story-telling skills to deliver insights that are clear, concise, and actionable
• Work in tools such as Google Adwords, Google Analytics, Amplitude, Salesforce, Domo, Google Sheets, Linkedin.

• BA/BS or equivalent experience
• 2-4 years of marketing, web, or customer analytics experience
• Solid understanding of multiple digital channels and how they work together (SEM, SEO, CRO, Social, Display, etc.)
• Experience with using CRM and Business Intelligence tools
• Effective time management and project management skills
• Enthusiasm for cross-functional and collaborative work, comfortable interfacing with multiple stakeholders
• Team player with a sincere drive to discover and share insights to the larger team
• Self-sufficient, can complete project requests independently when needed