Digital Adoption Manager

AARP • Washington, DC

1d • $136,800 - $152,000 • Hybrid

About The Position

The Digital Adoption Manager drives the successful adoption and sustained use of digital capabilities across the enterprise by ensuring strong launch preparedness, internal readiness, and continuous feedback-driven improvement. The role partners closely with product, technology, and business stakeholders to translate new capabilities into practical, usable solutions, supported by training, enablement, and structured feedback loops.

Requirements

• Bachelor’s degree or equivalent experience in Business Administration, Information Technology, Organizational Change Management, Communications, Education, or a related field.
• At least 5 years of experience in digital adoption, change management, training and enablement, user adoption, or related business transformation roles.
• Experience developing and executing adoption and readiness strategies that drive awareness, engagement, and effective use of digital solutions.
• Ability to create and deliver training programs, user guides, job aids, and enablement materials for diverse audiences.
• Experience partnering with product, technology, and business teams to support successful rollout and adoption of digital capabilities.
• Strong understanding of user adoption and change management principles, including stakeholder impact assessments, readiness assessments, and user journey mapping.
• Experience collecting and analyzing user feedback and adoption data to identify trends, improve user experiences, and influence product or process enhancements.
• Experience defining and tracking adoption metrics, including awareness, utilization, proficiency, satisfaction, and training effectiveness.
• Regular and reliable job attendance.
• Effective verbal and written communication skills.
• Ability to exhibit respect and understanding of others to maintain professional relationships.
• Independent judgment in evaluating options and making sound decisions.

Responsibilities

• Develop comprehensive launch preparedness and internal readiness for new digital capabilities, including stakeholder alignment, communications, and enablement planning.
• Define and execute adoption plans that drive awareness, understanding, and effective utilization across target user groups.
• Develop and maintain training resources, job aids, and enablement materials, such as guides, playbooks, and toolkits.
• Coordinate and deliver training sessions and ongoing enablement efforts to drive digital fluency and confidence.
• Design and manage structured feedback mechanisms, such as surveys, post-engagement reviews, and stakeholder interviews, to capture user input across engagements and digital capabilities.
• Identify recurring themes, friction points, and satisfaction drivers affecting adoption and experience, and translate insights into actionable recommendations for product enhancements, process improvements, and adoption strategies.

Benefits

• 401(k)
• 100% company-funded pension plan
• Health, dental, and vision plans
• Life insurance
• Paid time off, including company and individual holidays, vacation, sick, caregiving, and parental leave
• Performance-based and peer-based recognition
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Manager