About The Position

Deloitte is seeking a Digital Adoption Campaigns & Content Lead to drive high-impact digital adoption and technology learning initiatives across the firm. These initiatives help colleagues understand, adopt and effectively use digital tools and emerging technologies. The role leads a team of four content and digital specialists across the UK and Greece, providing day-to-day coaching, prioritisation and support. It combines stakeholder advisory work and creative direction to deliver engaging, user-focused experiences, while prioritising technology learning demand and maintaining focus on strategic priorities including TechToks, Copilot, AI and digital transformation. The contract is for 12 months, with a stated start date of November 2026. The role is UK hybrid, based at any Deloitte office location, with occasional office travel potentially required. The engagement is Inside IR35 and associates must work through a Deloitte-approved Employment Company under PAYE arrangements; the use of Personal Service Companies is prohibited. The role may involve deliverables relating to AI enablement, including Copilot, in-flight IT projects and initiatives, InTapp, and Accessibility Tech.

Requirements

  • Strong experience in digital adoption communications, campaign management, marketing or technology learning.
  • Strong organisational skills and experience managing multiple digital adoption campaigns and projects, including priorities, dependencies and pipeline activity.
  • Proven ability to translate complex technical information into simple, user-focused messaging and engaging digital content.
  • Ability to quickly understand established campaigns, processes and ways of working, take ownership of existing activity, and integrate new projects into the campaign portfolio.
  • Proven people leadership experience, with the ability to lead, develop and motivate a team.
  • Strong stakeholder management, influencing and advisory skills, including the ability to challenge constructively, manage expectations and keep delivery on track when requirements or deadlines change.
  • Strong eye for digital design, content and user experience, with the ability to provide effective creative direction.
  • Excellent communication skills and ability to translate complex or technical information into simple, engaging content.
  • Understanding of digital workplace technologies, AI and Microsoft 365 from an adoption, communications or learning perspective; technical expertise is not required.

Responsibilities

  • Lead the Digital Adoption Campaign team, setting direction, managing priorities and workload, coaching team members, and ensuring high-quality delivery.
  • Plan and deliver digital adoption campaigns and initiatives from initial strategy and stakeholder engagement through launch and ongoing adoption.
  • Advise and influence stakeholders on digital adoption and user experience, helping ensure tools and solutions are intuitive, accessible and designed with end users in mind.
  • Oversee the development of digital adoption and learning materials; review and quality-assure campaign work, scripts and learning materials; and provide creative direction on design, structure, messaging, brand and user experience.
  • Build relationships with project teams, product owners, change, communications and other stakeholders to understand requirements, recommend adoption approaches, and manage reviews and approvals.
  • Use feedback, engagement and adoption insights to improve user experience and the effectiveness of digital adoption activity.
  • Deliver work relating to AI enablement, including Copilot; in-flight IT projects and initiatives; InTapp; and Accessibility Tech.
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