Developer Technologies Product Marketer

Esri•Redlands, CA

About The Position

Champion the needs of the developer community by evangelizing key product and technology capabilities and developing and implementing effective marketing plans and activities throughout the customer journey. The role focuses on marketing ArcGIS products, coordinating product launches and enablement, creating engaging content, and measuring product performance in the market.

Requirements

Two years of experience in the job offered or two years of experience in a related occupation.
Experience with Microsoft Excel, Microsoft PowerPoint, and Microsoft Word.
Experience with cloud-based visual collaboration platforms, such as Lucid Chart or Miro.
Experience with UAT, data analytics, SQL, Figma, and marketing automation tools.
Bachelor’s degree, or foreign equivalent degree, in Computer Science, Information Systems, Computer Engineering, Electronics Engineering, or a related field.

Responsibilities

Develop strategic product marketing plans, including campaigns, to drive awareness, demand, and adoption of ArcGIS products.
Align product marketing efforts and strategy with product development efforts and product roadmaps.
Develop user and buyer personas for assigned products based on target audiences of ArcGIS products.
Develop persona-based product positioning, messaging, and go-to-market plans for assigned products.
Execute product marketing strategies, including campaigns, to drive awareness, demand, and adoption of assigned products.
Lead, coordinate, and execute new product launches, internal communications, and multichannel enablement.
Conduct market research to inform product messaging based on understanding of the competitive landscape.
Measure and analyze performance of executed product marketing plans and associated strategies.
Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources.
Develop key performance indicators to measure product performance in the market.